Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

O uso da intranet como meio de comunicação interna: das origens às implicações na cultura das organizações

Pós-graduação em Comunicação - FAAC

Relações Eficazes: a importância da comunicação eficaz nas organizações

This project aims to study and verify the importance of effective communication in contemporary organizations, considering current factors such as globalization, new technologies and market competition that make companies be always updated. The choice of the theme is due to the necessity to know that it is important to have an integrated communication between the employees and the customers, so that the established functions in the organizations occur positively. In this context, we present the concept of management, communication and organizational culture, focusing on the integration of business communication. The importance of the employee was also a focus of the study, involving the positioning of organizations. In this context, the case study is placed, considering that companies are characterized by carefully reading the feedback and reformulating the communication, making it effective as “Grendene” has done. Opposing to those ideas is “Terra” company. Thus, the project defends the importance to work on the communication, so that it becomes effective. During the project ways and means to manage communication are shown, so that it recognizes this need and become efficient, benefiting organizations and their audiences

A gestão de design como ferramenta estratégica para MPES do vestuário de moda: um estudo de caso na região de Londrina

Pós-graduação em Design - FAAC

Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

A importância de ações estratégicas de gestão de pessoas no manejo do estresse e de estressores ocupacionais

The introducing of new technologies at work contexts forces the contemporary organizations to search new structures and productive processes, as well as new management models, mainly personnel management. A strong pressure by positive results can favour health problems concerning to stress, which is caused by a highly competitive environment; studies reveals that stress is a present reality at organizations nowadays. The presence of stress on workers cause harm to organizations (due to absenteeism increasing, turnover, interpersonal conflicts, etc.) and individuals, whose life quality can be decreased. This text intends to highlight the importance of identifying stress presence on workers and eventual stressors at workplaces, with the objective of, through management strategies, propose interventions guided to promote occupational health and welfare. Identifying eventual stressors at workplaces becomes an essential task, because those signs predispose the stress presence on workers. Therefore, discovering them is a strategic way to preventing and managing of occupational stress. This text also proposes to show some personnel management strategies which can favour the prevention of occupational stressors, as well as interventions on them.

Teoria dos Jogos aplicada à inteligência competitiva organizacional no âmbito da Ciência da Informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Organizações complexas e sociedade da informação: o sofrimento como metáfora organizacional

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo exploratório sobre a delimitação e práticas contemporâneas da educação não formal

This paper presents the survey, demarcation and discussion of different forms of education, which are education unintentional or intentional informal education, which unfolds in formal and non-formal education. The study of the proposed theme was carried through the review, critical analysis and synthesis of academic and scientific literature relevant to different forms of education. It approaches so prominent non-formal education, due to the significant rise of the practices related to it and increase the visibility of the professionals who took teaching as craft specifically in this educational modality. The main sub-areas of non-formal education presented in the article are: corporate education, non-formal education in social held on nongovernmental organizations (NGOs), non-formal education aimed at prevention and health promotion, formation of free courses to people in different areas of knowledge and practice. At the end, pointing to the importance of considering the non-formal education records within its ambit the existence of political and pedagogical rationales different, even opposite, which requires teachers and researchers in the educational field constant vigilance epistemological, so to contribute to the construction and consolidation of a critical education, creative and emancipatory.

Vantagem competitiva nas empresas contemporâneas: a informação e a inteligência competitiva na tomada de decisões estratégicas

We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.

Os Estados Unidos e as relações internacionais contemporâneas

O artigo analisa a posição dos Estados Unidos nas relações internacionais pós-Guerra Fria, tomando como referência as controvérsias sobre os alcances e limites da sua postura hegemônica, que adquirem maior impulso a partir da formulação da chamada doutrina Bush, sistematizada no documento A Estratégia de Segurança Nacional dos EUA. No tratamento da temática proposta, enfatizam-se os seguintes aspectos: estabelecimento de um paralelo entre a transição dos séculos XIX-XX e XX-XXI, situando as características do imperialismo de cada época; uma análise da atual política externa dos Estados Unidos, enfocando o debate entre unilateralismo e multilateralismo, com destaque para as reações geradas pela intervenção no Iraque; uma discussão crítica das abordagens que visualizam na agenda de segurança da administração Bush um indicador de perda de hegemonia, que imporia a substituição da busca do consenso pela dominação aberta.

O perfil profissional do químico frente às novas realidades das organizações industriais

The objective of this paper is to reflect about the professional profile required of chemists by the chemical industry employing new management practices. This paper includes: a) historical synthesis of the appropriation of chemical knowledge by the industrial sector, b) a discussion of today's industrial organization and a comparison between the professional profile of chemists as expected by the taylorist and fordist standards of production and that expected in the context of flexibilization and globalization of production.

Treinamento ambiental em organizações com certificação ISO 14001: estudo de múltiplos casos e identificação de coevolução com a gestão ambiental

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)