Comunicação organizacional e inovação em micro e pequena empresa: um estudo sobre a aplicação do Radar da Inovação

Estudo sobre a comunicação organizacional e a capacidade de inovar em empresa de pequeno porte. A questão norteadora busca responder se a comunicação organizacional pode fazer avançar e/ou apoiar a inovação em micro e pequenas empresas. O objetivo central é analisar a relação existente entre a inovação e a comunicação organizacional. Aplicou-se o método estudo de caso e a pesquisa documental para interpretação de instrumento diagnóstico denominado “Radar da Inovação” em uma empresa de pequeno porte, localizada no interior de São Paulo. O diagnóstico é realizado com base em dimensões avaliativas que visam verificar a maturidade e o grau de inovação em micro e pequenas empresas. Por meio da avaliação dessas dimensões foi possível construir quadros analíticos e destacar a influência da comunicação organizacional na promoção da inovação. Os resultados apontam que todas as dimensões do “Radar de Inovação” podem melhorar sua performance por meio da comunicação organizacional.

Estudo de caso: formulação de custo de um produto de usinagem em uma pequena empresa

Many variables are indirectly involved in the transformation of raw material into a metallurgical industry, such as machine hours, hours of hand labor directly and / or indirect, setup time, etc. This research focuses on the complexity of formulating the cost of metallurgical products, based on a case study, in which one has incurred a large loss on the sale of a product called Punch. The main objective of this work is to define the variables of the cost of members and other metallurgical products, so simplified general, checking what were the failures costing the case studied, in order to help others. The method of formulating cost was determined as recommended by SEBRAE guidance for small businesses. The results showed a loss R$ 13.201,00 in the batch of 15 units of punch. Possible improvements have been identified for reducing the production cost

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working

Mentalidades: desafio para o Serviço Social e para o sapato francano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise dos efeitos adversos dos benefícios concedidos às Microempresas e Empresas de Pequeno Porte (EPP) nas licitações públicas brasileiras

The Micro and Small Enterprises are in a special group of companies it given potential for development, employability, and integration into society. Although in Brazil they have high mortality rates, resulted to creation of the Statute of Micro and Small Enterprise in order to encourage it through tax benefits and advantages in public procurement processes. However, the other side of the debate, the public procurement process is the moment when the Public Sector relates to the Private Sector to materialize works, services and shopping. These procurement processes have itself weaknesses, such as excessive bureaucracy, delays and corruption, leading us to inquire: is a good idea promotes the development of micro and small enterprises through weaknesses procurement process? This discussion using theoretical framework, and an analysis of two case studies where the winners of procurement were two enterprises benefited from the Statute of Micro and Small Enterprises

Efeito do envelhecimento na qualidade da cachaça produzida por pequenos produtores

This article reports the results of a study that aimed at evaluating the effects of aging technique on cachaça samples produced and sold by small farmers in São Paulo State, Brazil. Cachaças, aged and not aged were sent by 10 cachaça producers that take part in the community project and course: São Paulo State Contest of Distillery Cachaça and Production Chain of Cachaça Meeting, organized by the Food and Nutrition Department of Pharmaceutical Sciences University, UNESP/Araraquara, SP, Brazil, in partnership with the Brazilian Service of Support to Micro and Small Enterprise of São Paulo State (SEBRAE-SP) and the Rural Union of Araraquara. The evaluation of the samples was made based on sensory tests conducted in Analysis and Quality Control of Foods and Drinks Laboratory of the Department. The survey results showed significantly higher acceptance average in the aged samples compared with not aged ones. The aging process, which was one of the topics discussed in the course, was considered as an effective way to improve the quality of cachaça, the research also confirmed the importance of the University support to improve the quality of food and drink produced in Brazil.

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Desafios e oportunidades das incubadoras de empresas para a incorporação de estratégias ambientais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Obtenção de bioinseticida a partir de Bacillus thuringiensis var. israelensis e aplicação de bioensaios em culicídeos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Palavrões ou palavras: um estudo com educadoras/es sobre sinônimos usados na denominação de temas relacionados ao sexo

Pós-graduação em Educação Escolar - FCLAR

Inversor Buck-Boost integrado para aplicações com micro-geradores eólicos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise de viabilidade econômica e financeira de uma pequena central hidrelétrica

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Um estudo da implantação do planejamento agregado em uma pequena indústria moveleira para aquisição de materiais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Manufatura enxuta voltado para industrias siderúrgicas que utilizam sistemas de produção sob encomenda: um estudo de caso de uma empresa siderúrgica nacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)