A vida moderna (1907-1922), o periódico-vitrine da cidade de São Paulo: tempos de modernidade com um leve toque português

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Na batida do bumbo: um estudo etnográfico do samba na cidade de Pirapora do Bom Jesus - SP

Pós-graduação em Música - IA

Internet e direito autoral: o ciberespaço e as mudanças na distribuição da cultura

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Dinâmica geográfica da camelotagem: a territorialidade do trabalho precarizado

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair