17 resultados para Mercados globalizados

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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The competitiveness among global markets, the constant need for reducing manufacturing costs and also the growing environmental commitments are fueling the development of techniques for recovery residual parts generated by industrial processes. Among the various areas of a company, we highlight those that involve the processing of raw materials derived from oil, such as polymers (resins), which may take centuries to decompose in the environment and also present as a economic and environmentally strategic point. Thus, this study would examine the recovery of waste polypropylene, from the injection process of a major multinational in the field of home appliances through the recycling by a process comprising the milling, extrusion and chipping of waste material. Easy to deploy, this proposal aims to reduce levels negligible disposal (scrap) of these residues as well as the reintegration of the production process into pieces no visual and no structural importance, aimed at cutting costs and reducing environmental impacts caused. After the survey data in kilograms of waste material generated in a given period of time, and the study of changes in material properties, it would enable the reuse steadily in the injection process

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As we focusing in the Brazilian rural area we see that it presents the spatial diversity and the different organization forms of the space arising from its diversity, tied to the different economic, social, politic and cultural contexts .These contextual diversities bring results that is not limited to the agrarian sector, but get beyond the border of the rural world, taking different ways of organization and structuring in the urban areas. The building and management of the rural spaces are constituted as an attribute of the agricultural production that in the course of the centuries made disappear and reduce significant proportions from the natural areas. In many places, the intensification of the production process gives satisfaction to the globalized markets and that return allows the reproduction of the productive conditions. In other areas the access difficulties to the market and the proximity to the developed urban centers cause the abandonment of the agricultural activity and the maintenance of property without production or with specific services (tourism, for example). That process triggers a multiplicity of factors that are defining the pace of the rural areas in Brazil. This work sought to understand all the deals of the ‘’rural’’ county of Rio Claro-SP and what’s the role and the situation that we find the familiar agriculture in the advanced urban areas, which is the case of this study. Where the agriculture doesn’t represent the flagship of the economy. It was the intention, identify what activities and practices socio-spatial are developed in the county rural area. Trying to understand the public politics acts in the promotion and encouragement to the already developed activities or even other activities that can represent the possibility of a social and territorial reproduction of the families on the country

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff