Memória Cultural e Educação Escolar: um exame a partir da teoria do Círculo de Bakhtin, Volochínov e Medvedev

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Pérola gera arte: (re)ações entre gêneros

This paper is part of a larger project. The purpose of this paper is to discuss the movie Girl With a Pearl Earring (2003) by Peter Webber using the theoretical perspective of dialogue from the Bakhtin Circle, Medved, Volochinov. The multidisciplinary and interartistic potential of cinema is considered in this paper when the linguistic organization and the translinguistic elements in the corpus are focused on and understood as an example of cinema genre as discussed in the Russian Circle. The study of the ways of incorporation of different genericities by cinema, illustrated by the dialogues between the pictorial genre, the novel and the movies contribute to the recognition of the cinema as a genre that is composed by the incorporation of other genres. The construction of the cinematographic work in analysis will be regarded in its architectonic (form, content and style) and in the activity field in which it circulates.