Critical training of mass media documentalists

This study takes the old myth of objectivity in media discourse to one of the most important but unrecognized actors in the process of its construction: the mass media information scientist or documentalist. Accepting the subjective presence of the documentalist in his/her productions, this article opts for the recognition and explicit statement of this role, recommending two actions. First, we suggest that public higher education institutions combine the technical training of mass media documentalists with training in critical thinking skills. Our study analysed the subjects covered in course syllabi to detect the deficiencies to be addressed in meeting this objective. Second, we propose alternative lines of training that can contribute to cross-training of mass media documentalists in those degree programs to ensure that they acquire the needed skills in critical analysis.

Literatura, leitor e mass media: um estudo sobre a recepção de A Metamorfose, de Franz Kafka

Pós-graduação em Letras - IBILCE

Transdução e realidade híbrida em Avatar: uma experiência media assemblage

Pós-graduação em Comunicação - FAAC

Canción popular, nacionalismo, consumo y política en Chile entre los años 40 y 60

Popular urban music is a typically modern cultural event. Its production, distribution and consumption occurred during the process of urbanization of Chile and in a period of growing availability of technological resources. The broadcasting by the mass media allowed popular urban music to reach a larger audience than the local public. Therefore it did not take long time for popular urban music to become a means of cultural homogenization within the parameters of the market system of production and distribution of music, in Chile. This article aims to map the connections between folk music and popular music, with the formation and consolidation of a consumer market for music in Chile. Besides it considers the use of popular music in the forfties and the sixties as a political tool by different groups of the Chilean society, during a time when arts were considered within the controversies about the national identity that arose in different Latin American countries.

Work and technological innovation in organic agriculture

Organic agriculture is a sustainable cultivation ecologically, economically and socially. Several researches in organic agriculture have been made from technical perspectives, economic traits or related to ecological aspects. There are practically no investigations into the nature of the technology used in organic agriculture, especially from an ergonomic perspective. From the activity analysis, this study aimed to map the technology used in the production of organic vegetables. Properties producing organic vegetables were selected representing the State of São Paulo. It was applied an instrument (questionnaire and semi-structured interview) with their managers and it was made visual records to identify adaptations, innovations and technological demands that simultaneously minimize the workload and the difficulties in performing the tasks and increase work productivity. For some of the technological innovations a digital scanner was used to generate a virtual solid model to facilitate its redesign and virtual prototyping. The main results show that organic farmers have little technology in product form. The main innovations that enable competitive advantage or allow higher labor productivity occur in the form of processes, organization and marketing.

Comunicação organizacional em tempo de redes sociais: Natura no facebook

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A relação das novas mídias de comunicação e o esporte: rupturas e conflitos para a formação moral a partir da representação social do futebol

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Projeto CHRONOS - desenvolvimento e aplicação de um sistema de freios automotivo

The automobilist Market is more competitive each day, with new products developed by great technological innovations, daily challenging new concepts of Engineering. This monograph aims to explain the development of a brake system project completely, with emphasis on preliminary calculations made from a worksheet in Excel, for a better understanding of the components, which can be improved further in order to achieve the goals of company. It is through the preliminary calculations that we can have a reasonable first system estimate. The whole set is then analyzed for performance, cost and mass by competitors benchmarking. In terms of confidentiality, all data is fictional, but viable. The motivation for this study is approach an extracurricular topic, which essence is designing, base of engineering. The results obtained in software and field tests prove the validity of the study and assist in the continuous improvement of product development

Parceria para Governo Aberto e Relações Internacionais: oportunidades e desafios

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

O papel da comunicação no processo de transferência de tecnologia da Embrapa para a comunidade indígena Campo Alegre de Boa Vista, RR

Pós-graduação em Comunicação - FAAC

Letramento digital em massa com objetos de aprendizagem

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Públicos e meios de comunicação: a formação necessária para a interatividade

Technological innovations associated with the media made changes in the production, transmission and reception of mediatic messages. Among them, we highlight the convergence of media, and the consequent multimediality and the emergence of new possibilities of interactivity, allowing the audience to become increasingly active. But for that to happen properly, it is necessary to promote actions aimed to critical and creative use of media. Thus, this paper aims to refl ect on the need for literacy initiatives for the formation of publics, aiming what is considered a productive interactivity.

Inovações tecnológicas na caprinocultura

O largo crescimento do setor de agronegócios no Brasil tem estimulado mudanças nos sistemas produtivos, tanto na intensificação, como na profissionalização da produção. Dessa forma, os produtores têm buscado estratégias para melhor atender aos desafios da atividade pecuária atual, dentre as quais se destacam as inovações tecnológicas que devem resultar em comprovado benefício à atividade, seja pelo aumento em produtividade, seja pela melhoria na qualidade dos produtos, seja pela conscientização do respeito ao meio ambiente. Assim como em outros segmentos do agronegócio brasileiro, na caprinocultura existe uma demanda crescente pela aplicação de inovações tecnológicas, uma vez que o sistema produtivo precisa ser mais competitivo para se manter no mercado. Dentre as inovações tecnológicas aplicadas na caprinocultura, foram abordadas as mais relevantes nas áreas de reprodução (desde métodos para indução de cio até a prática da transgenia), melhoramento genético (biogenética), sanidade (inovações no diagnóstico e prevenção de doenças de maior impacto na criação), nutrição (inovações nos sistemas de alimentação) e tratamento de dejetos (diminuição de contaminantes no ambiente). A utilização conjunta das inovações tecnológicas nos diferentes segmentos associados à cadeia produtiva caprina pode fazer com que ocorram melhorias nos rebanhos assim como nos produtos gerados.

Manejo de irrigação e nitrogênio no feijoeiro comum cultivado em sistema plantio direto

With technological innovations, such as irrigation, the bean has been grown by producers who have the most varied levels of technology that, in suitable times, allows the planting great success in grain yield. The aim of this study was to evaluate the response of the dry bean to different managements of irrigation and nitrogen fertilization with no-tillage system, in Aquidauana - MS, Brazil. The experiment was conducted at the Universidade Estadual de Mato Grosso do Sul (UEMS), with the soil of the area classified as Alfisol, using the bean crop "Perola" sown on June 30, 2007. The experimental design was a randomized block split-plot consisting of three blocks and two replications within each block. The plots were composed of three management of irrigation, by the Class A pan method, using Hargreaves-Samani equation, and management by tensiometry (-40 kPa), with water replacement of 16.5 mm for all irrigation plots. The subplots consisted on four rates of nitrogen fertilization (0; 50; 100 and 150 kg ha(-1)), in which the nitrogen source was urea. It was concluded that the irrigation management through the Class A pan and Hargreaves-Samani equation conduced to higher grain yields of bean, 3031.11 and 3005.02 kg ha(-1) respectively.

RESTRUCTURING of SYSTEMS and LOGISTICS of MOVEMENT and ITS IMPACT on URBAN and REGIONAL PLANNING PAULISTA

Report some of the changes in production and consumption occurring in the state of São Paulo. through the restructuring in motion systems, logistics and standards and taxation, as well as the impacts on urban spaces through new economic dynamics, imposed by the demands of corporate, is the purpose of this article. The decentralization of production and consumption towards the interior was made possible by the combination of hierarchical and ordered some basic elements such as technological innovations (ways and means of transport) and organizational (logistics, standards and taxation) which optimized the flow territorial state São Paulo. It is noteworthy, therefore: 1) the improvement of logistics as a strategy, planning and management of transport, storage and communications (including the granting of public services to private), 2) the technological improvement and expansion of motion systems (infrastructure, means of transport) and 3) the systems of rules and regulations through taxation and deregulation affect the circulatory system of a given space. Thus, both systems aims to disentangle the economic flows (goods, services, information, capital and people) and provide a more fluid territorial. The impacts on the State of São Paulo, mainly through its economic dynamics, revert positively and negatively, by changing the way one thinks and performs planning.