24 resultados para Mass culture

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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At the middle of the twentieth century, between the forties and the fi fties, especially after the Second World War, the endless debate concerning national identity was taken up again in Latin America with a new focus. Mass culture, especially popular music with ties to the music industry, was shaped by its great capacity to spreadshown through its assorted forms of production, circulation and consumption- as one of the main areas of dispute related to the question of what is considered to be national. During that period there were important debates in Brazil and Chile about the selection, preservation and perpetuation of a certain repertoire of popular urban music as being representative of national folk music. These debates, which are analyzed starting from discursive representations driven by the written press, in both the specialized academic and the large-circulation press, constitute the central focus of this article.

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Pós-graduação em Ciências Sociais - FFC

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Letras - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Letras - IBILCE

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Jazz brings to the surface discussions about globalization and its unfolding. The development of such music style allows a reflection about the processes that influence 20th century culture, thus enabling a closer look into debates that involve cultural industrialization and standardization in such context. Horkheimer‟s and Adorno‟s work deal with this theme, considering culture as something standardized, a result of the process that fits into the industrial production mold. Morin goes further in this discussion, suggesting the emergence of a mass culture as a third culture. Later, Latin-American authors Ortiz and Canclini bring up new tones and approaches to the globalization through culture theme

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This work intends to “test” two theories about mass cultural products – one that understands them as syncretic and plural and another that sees them as homogenizators and aimed to a mixed audience. We chose Veja magazine as the object of this study and tried to understand how its internal sessions bring in their readers, with the goal of verifying whether readers shared characteristics. In the affirmative case, Veja would be directed to a specific reader; otherwise, it would be a syncretic cultural product. This answer should give us basis to reflect upon the opposition between both ways of thinking about mass culture and help us take a stand on this discussion. Obviously, we do not intend to give a definitive answer to the opposition between these two tendencies. The limits of this work are given by the investigated object itself: we intend to verify empirically how Veja, as a cultural product, solves the contradiction that the co-existence of these two opposite theories point about mass society.

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The researches on sexuality, especially from Foucault’s critical analysis, have been denouncing that the sexual repression also happens through the patterns that suggest a fixed happiness model to be followed, not considering the autonomous development of the subject. The aim of this descriptive-qualitative study was to make a critical analysis of the content of the book Sex and The City, which presents narratives about sexual and love relationships in New York. This analysis evidenciated the reproduction of outdated sexual concepts presented on the following thematic categories: (1) Comprehension of the single woman as lonely and unhappy; (2) Comprehension of the single woman as independent and consumerist; (3) Comprehension that the single woman needs a heterosexual relationship related to the happy romantic ideal; (4) Comprehension of the love relationships as commodities: people as objects of use and exchange. The sexual and love patterns presented by the book demonstrate the repression reproduced uncritically by the mass culture. The Psychology has been an important area of the science to denounce the control of the sexuality from these perverse and ideological patterns.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The purpose of this article is through a brief review of some studies about the sport, check that the commodification of sporting activity, a process intensified in the late twentieth century, would corrupt its secularized and playful essence. In this sense, it discusses how athletes have left the "love for the shirt", and the sport, his romantic practice in exchange for the interests of advertisers and investors.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)