Traições, pequenas mentiras e internet: conjugalidades contemporâneas e usos de mídias digitais

In the present paper, the authors carry out an exploratory analysis of the market of confidential online betrayals by examining the perceptions of the issue of those Ashely Madison Site users participating in the research. The ethnographic method and a multidisciplinary approach were employed in order to understand how love and market, technology and intimacy come together, and how traditional values related to family, conjugality and masculinity articulate in the world of online betrayals. Interactions between men aged between 38 and 70 were favored in the analyses.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.