As Relações econômicas no discurso jornalístico da revista Veja: limites entre saúde e beleza

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Infográficos na mídia impressa: um estudo semiótico na revista Mundo Estranho

Pós-graduação em Comunicação - FAAC

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

Os ídolos nas revistas teen: uma análise de Atrevida, Capricho e Todateen

This study aims to conduct a comparative analysis of the cover stories of magazines Atrevida, published by Escala, Capricho, published by Abril, and Todateen, published by AltoAstral, published between 2008 and 2012, which give prominence to the phenomena with more recurring presence on the covers. The objective of the research is to analyze the criteria for newsworthiness adopted by publications targeting a teenage audience, relating them to cover highlights involving idols of that audience. As object, we study the press coverage given to four magazines phenomena of cultural industry: the actors in the Twilight saga, the actors of the Disney Channel series, singer Justin Bieber and actors of Brazilian soap opera Rebelde. The work begins with a history of magazine journalism, from its origin to the journalism geared toward teenage readers, through the history of women's magazines and variety. Then, we present the theoretical concepts from the Theory News (Traquina) in confrontation with the notions of consumption (Canclini) and behavior (Featherstone). Finally, analysis of the corpus, which was defined by a cutout thematic within this period, divided into two major groups of news reports: those in which the idol is the news, and those in which he serves as a guide for the reader

Jornalismo científico fetichizado: análise comparativa das revistas superinteressante, suas edições especiais e Nathional Geographic Magazine

Pós-graduação em Ciências Sociais - FFC

1968-2008: O Veja Way of Life

O artigo aborda, segundo a nossa hipótese, o Jornalismo espetacular, marcado pelo entretenimento, utilizado pela revista Veja para noticiar os episódios do movimento estudantil - principal movimento engajado na luta da ditadura - já em 1968. Foram feitos pesquisa bibliográfica e estudo comparativo da abordagem de edições de 1998 e de 2008. Durante as comemorações deste ano ímpar, a nossa conclusão é a de que Veja agrega, cada vez mais, elementos sensacionalistas com o intuito de denegrir a imagem do movimento estudantil, corroborando, assim, com a indústria cultural e a sociedade do espetáculo que visam a produzir uma juventude democrática, ou seja, que almeja o sucesso econômico por meio do direito de consumir e da manutenção do sistema político vigente.

O Tema sexo na revista Todateen: um estudo freudiano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A revista Caros amigos (1997-2006) e os governos FHC e Lula: nova imprensa alternativa, política e publicidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Pra não dizer que não se falou de flores: a repercussão da Revolução dos Cravos na grande imprensa do Brasil, 1974 – 1976

Pós-graduação em História - FCLAS

As crônicas de Bilac nas revistas ilustradas A cigarra (1895) e A Bruxa (1896-1897)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fazendo gênero em jornalismo: os projetos editoriais da Folha de S. Paulo em perspectiva dialógica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Momento bossa nova: arte, cultura e representação sob os olhares da revista O Cruzeiro

Pós-graduação em História - FCLAS

Uma análise dialógica de crônicas de Josué Machado: discursos em conflito

This coursework aims the dialogical analysis of discourses that constitute the statements given by Josué Machado, a journalist in the magazine Língua Portuguesa, publishing Segmento. The research aims to observe the ideologies that mark the statements in question, regarding to the values of the standard language and the quality of a text. Methodologically, we seek the understanding of how the discourse of analyzed chronic , publicized during the stated period from number 32 to number 70, dialogues with purist discourse and the discourse of sociolinguistics. The methodological theoretical support covers Bakhtinian studies of the discourse. The results show that the subject who enunciates in the analyzed chronicles shows in his speech a purist voice, in which the discourse of clarity takes emphasis. The values that define his discourse about language are those that prevail in the sphere of journalism

Revista Follow: informação sobre redes sociais na internet

This experimental project consists of a proposal for an editorial product in a magazine format that approaches in its pages the aspects on the use of social media on internet. For the production of the reports the spheres of sociability, leisure and professional development were explored. The editorial product approached the editorials of sociability, leisure, culture, ethics, consumption, politics and sports. The influence of the social media was demonstrated in the scope of each of these editorials. The magazine, named Follow, was elaborated in order to reach readers ranging from 21 to 60 years old, with an accessible language. The first edition of Follow was concluded in November 2010, with the format 17,5 X 25,4 cm. The magazine has 40 pages of editorial content and 4 pages corresponding to the cover and back cover. Follow’s production proposed itself as a contribution to the practices of editorial innovation in the communication market

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure