38 resultados para Informações e ações estratégicas

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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The introducing of new technologies at work contexts forces the contemporary organizations to search new structures and productive processes, as well as new management models, mainly personnel management. A strong pressure by positive results can favour health problems concerning to stress, which is caused by a highly competitive environment; studies reveals that stress is a present reality at organizations nowadays. The presence of stress on workers cause harm to organizations (due to absenteeism increasing, turnover, interpersonal conflicts, etc.) and individuals, whose life quality can be decreased. This text intends to highlight the importance of identifying stress presence on workers and eventual stressors at workplaces, with the objective of, through management strategies, propose interventions guided to promote occupational health and welfare. Identifying eventual stressors at workplaces becomes an essential task, because those signs predispose the stress presence on workers. Therefore, discovering them is a strategic way to preventing and managing of occupational stress. This text also proposes to show some personnel management strategies which can favour the prevention of occupational stressors, as well as interventions on them.

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Pós-graduação em Ciência da Informação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Pós-graduação em Serviço Social - FCHS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

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Interessada em atividades com foco conservacionista, a Ong SOS Cuesta Botucatu foi selecionada pelo programa Petrobrás Ambiental para desenvolver o Projeto Córrego da Cascata no município de Botucatu. Este projeto é uma proposta de mobilização e educação ambiental para envolver a sociedade, principalmente a população ribeirinha, na gestão e no planejamento estratégico de recuperação e conservação ambiental da Microbacia Hidrográfica do Córrego da Cascata. O foco do projeto é promover a reversão dos processos de degradação e planejar ações estratégicas integradas e participativas de manejo e de gestão para a preservação da qualidade ambiental desse córrego urbano, por meio de uma caracterização socioambiental da referida Microbacia. Em relação à caracterização ambiental, o presente estudo refere-se ao levantamento da mastofauna em fragmentos de Mata Atlântica situados na área da Microbacia. O levantamento dos mamíferos terrestres de médio e grande porte foi realizado no período de abril de 2011 a fevereiro de 2012, com a utilização de dois métodos: parcelas de areia e câmeras trap. Outros dois métodos complementares também foram utilizados na tentativa de conseguir resultados que, invariavelmente, não seriam obtidos com as metodologias acima, como entrevistas e registro de atropelamentos. O objetivo é avaliar a riqueza da mastofauna da região comparando com trabalhos anteriores feitos em fragmentos com características semelhantes aos inseridos na Microbacia do Córrego da Cascata, Botucatu, São Paulo. Foram registradas 14 espécies de mamíferos pertencentes a sete Ordens distintas, sendo duas espécies consideradas ameaçadas. Houve predominância de registros de animais generalistas/oportunistas em áreas com menor diversidade de mastofauna

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This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This study aimed at both identifying possibilities of communicative action that occur in the formative trajectory of Science teachers, and therefore collaborate in the discussion on the rationality approach that supports teacher education. Therefore, we hope to contribute for the construction of a formative model that encourages human emancipation. For this purpose, we draw concepts from Communicative Action Theory proposed by Jürgen Habermas. Data were obtained by half-structuralized interviews. Although strategic actions predominate among those used by teachers during their education period, we observed some tension focus could be identified, better recognized and built up in order to enlarge possibilities of increasing communicative actions in teacher education. We identified political and epistemological factors as obstacles for these possibilities to materialize.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)