5 resultados para Identity discourse

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Letras - FCLAS

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Este artigo pretende colaborar para a reflexão acerca da relação entre corpo, mídia e feminilidades, buscando pontuar alguns elementos no sentido de iluminar a maneira como a mídia interfere, contemporaneamente, nesta relação, sobretudo no caso da construção da identidade feminina, com a colocação de estilos de feminilidade que se inscrevem num determinado padrão corporal. Para tanto, apresenta uma breve discussão bibliográfica relativa aos temas mídia, identidade, discurso e poder, tomando como recortes empíricos alguns exemplos da mídia impressa voltada ao segmento feminino no Brasil e a Boneca Bárbie.

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This work is part of a research project on the role of translations of African-American literature in Brazil and their relation to issues of identity, discourse and aesthetics. It analyzes the translation, by Affonso Blacheyre, of Giovanni's room (1956), by James Baldwin, which was published in 1967 in Brazil. Baldwin is revered for his role in the Civil Rights Movement, having produced works that portray the contradictions of a democratic, but, at the same time, racist society. Giovanni's room was first rejected by his publisher for addressing homosexuality. The text displayed on the book flaps of the translation praises Baldwin's "work with language", in contrast to his anti-racism in other works. The praise of aesthetics of Giovanni's room is noteworthy, in contrast with the absence of any remarks on its critique of the marginalization of homosexuality. The focus on the aesthetics of the work corresponded to characters speaking a more formal register in the translation. Discourses on identity strengthening were less apparent in the 60s in Brazil in comparison to nowadays. The emphasis on aesthetics represented a seemingly "non-political" gesture that made it less shocking in the context of military dictatorship prevalent in the country at the time.

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This article intends to contribute to a reflection about the relationship between the body, media and femininities, thus seeking to indicate some elements in order to clarify how the media currently interferes in this relationship, especially for the construction of female identity with the presentation of styles of femininity that are part of a particular body standard. In order to do so, we present a brief bibliographical debate on media issues, identity, discourse and power, electing as empirical choices examples of print media aimed at the female segment in Brazil and Barbie dolls.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)