Desafios da universidade pública na hipermodernidade

This article supposes that the Brazilian public university has dilemmas and challenges due to a more complex process that affects the whole society: Brazil has to deal with specific problems of its modernization process, at the same time that it is under pressure by the new challenges that are resulted from the globalization process. Based on a specialized literature, the aim of this article is to show how this interweaving modern/hypermodern process is challenging Brazilian public university toward more and more complex and diversified demands.

A festa do Peão de Boiadeiro: espaço-mercadoria, indústria cultural e consumo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O protagonismo do indivíduo na sociedade hipermoderna

Este trabalho pretende discorrer sobre os vários signifi cados que o termo individualismo pode assumir na sociedade hipermoderna. Isso será feito a partir da elaboração de uma tipologia dos indivíduos: indivíduo pouco indivíduo; indivíduo muito indivíduo e indivíduo narcísico altruísta, mostrando que o último tipo é o que melhor expressa a sociedade de hoje: uma sociedade paradoxal na qual coabitam sentidos contrários. E é exatamente em função das contradições e paradoxos que se pode acenar com otimismo para as possibilidades do indivíduo: ele pode ser, a um só tempo, obcecado por si mesmo e sensível ao outro.

Representação, crise e mal-estar institucional

Assuming from the very beginning that contemporary democracies cannot work without active parliaments, this article deals with the recurrent image of the crisis of representation of the modern State, that is, with the latter's alleged difficulties to fulfill some of the strategic roles demanded by complex societies in recent times. I contend that the problems of legitimacy in today's political systems are linked with the crisis of the State triggered by the new economic and social structures of contemporary capitalism. According to my hypothesis, the transformations of capitalist society - i.e., of hypermodernity - jeopardized and bypassed representation, which is now facing serious operational issues.

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

A criança nativa digital no contexto de filmes publicitários

Pós-graduação em Psicologia - FCLAS