A redação na prova do ENEM: uma análise dialógica do discurso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Aspectos do discurso primário no gênero notícia

This paper searches for traces of the primary discourse in the news genre, from Mikhail Bakhtin's concept of discourse genre, but conceptualizes it, in accordance to its general traces, in the secondary discourse field. In order to achieve that, general characteristics of the news genre in the field of journalism are enumerated.

A representação da voz da mulher na poesia de Rosalía de Castro

Pós-graduação em Estudos Literários - FCLAR

Fazendo gênero em jornalismo: os projetos editoriais da Folha de S. Paulo em perspectiva dialógica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mito e metalinguagem em Niebla, de Miguel de Unamuno

Pós-graduação em Estudos Literários - FCLAR

Eu também sei atirar!: reflexões sobre a violência contra as mulheres e metodologias estético políticas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O gênero entrevista pingue-pongue na esfera do jornalismo cultural

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

A manifestação das diferentes modalidades no emprego do verbo auxiliar poder em português e em espanhol: análise do discurso de autoajuda

This paper aims to investigate the behavior of the modal verb poder as an auxiliary verb in text written in both two Romance languages, Brazilian Portuguese and Iberian Spanish. This research follows a functionalist language approach, more precisely the Dutch Functional Grammar tradition, based on the modality classification proposed by Hengeveld (2004). This author considers two main criteria: target of evaluation, and semantic domain of evaluation. Considering this classification, we analyze the use of the auxiliary verb poder in a corpus of self-help discourses, which currently enjoy enormous popularity in various parts of the world. Although in Portuguese the auxiliary verb poder is essentially an epistemic modal (cf. Neves 1999-2000) —which, according to the Hengeveld (2004), corresponds to the event-oriented epistemic modality—. However, our analysis show that, given the essentially optimistic nature of the discourse analyzed, the self-help discourse, the previously mentioned modal verb (poder) behaves predominantly as a participant-oriented facultative modal. This result demonstrates the importance of considering the context of occurrence of the verb poder in order to evaluate the effects of meaning associated with its use.

Acogimiento en el proceso de formación de los odontologos en Brasil: un analisis en el contexto del Sistema Unico de Salud (SUS)

To define the profile of Dentistry’s academics, on the welcoming reception of patients/users attended in the Public Institution, under the guidelines of the SUS. Methods: A structured questionnaire was applied to 163 students, which contained questions that covered five variables (reception, dialogue and listening, action and care first contact, professional identity) and conducted an interview to associate to responses obtained during the first phase. Quantitative data were tabulated and analyzed by descriptive statistics in SPSS 16.0 and qualitative data analyzed through discourse of the collective subject. Results: It was observed that, intellectually, the most of student (70.7%) understand the concept and the repercussion of the welcoming reception process in health and many have caring characteristics. However, the pedagogic system formation makes it difficult or systemizes an integral and spontaneous welcoming action. Conclusions: The academics have the embracement profile but it is need more motivation in the humanization of the university teaching.

A produção e a compreensão do humor por uma criança bilíngue: um estudo de caso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Tecnologia da informação, discurso e poder: análise de domínio a partir do conceito de exclusão digital na perspectiva da teoria centro-periferia

Pós-graduação em Ciência da Informação - FFC

O estilo em psicanálise: o discurso do analista como arte do bem dizer

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O discurso do ódio: a cultura do medo e a influência midiática sobre a (in)efetividade dos direitos fundamentais

Pós-graduação em Direito - FCHS