50 resultados para Género de discurso portada de revista
em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Lngua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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Ps-graduao em Lingustica e Lngua Portuguesa - FCLAR
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In this paper, we analyze readers letters of the first copies of the Revista Lngua Portuguesa. This work aims to expand the study of the relations, in this magazine, between discourses that come from different spheres of communication, as the Bakhtin Circle considers. The intention is to develop by studying the speech genre readers letter a reflection on the construction of the recipients image in the journal, i.e. the teacher. It is analyzed the discursive ethos and the representation of the teacher created by the readers.
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This paper searches for traces of the primary discourse in the news genre, from Mikhail Bakhtin's concept of discourse genre, but conceptualizes it, in accordance to its general traces, in the secondary discourse field. In order to achieve that, general characteristics of the news genre in the field of journalism are enumerated.
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Fundao de Amparo Pesquisa do Estado de So Paulo (FAPESP)
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Given the pedagogical practices in respect of acts of reading in the current context of education institutions in primary education, it is clear that they are connected to decipher and not the search for meaning and understanding. In thinking about the use of new technologies that can contribute to the formation of the reader, it is believed that reading subtitles allows such training since it requires a quick read that does not cling to every word and attribution of meaning to monitor all the course of the film. This makes the children learn to read and make sense using the expertise of its cultural heritage. This research aimed to analyze the contribution of film subtitles to the formation of the reader from elementary school. Thus, students were invited, between the ages of six and ten years, with interest to see subtitled films, and they learn to read subtitles. The film sessions were held fortnightly at the school, in an adapted room. After the sessions, held group discussions to see what the problems in understanding the plot this paper presents data on the session of the film "Corao de Tinta". Children, assisted by the researchers could understand the story and learned to articulate their knowledge in situations of movies. The research is ongoing, but we can see that during the projection there are indications that they are able to read the subtitles, sometimes lose the timing of reading, but gradually evolve in the field of reading this kind of discourse.
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Ps-graduao em Lingustica e Lngua Portuguesa - FCLAR
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Ce travail vise etudier le genre lettre de lecteur publis dans deux magazines. La lettre de lecteur est un texte publi dans une section spcifique du jornal et du magazine travers lequel les lecteures dialoguent avec les diteures du magazine et avec les autres lecteures, gnralement ayant comme thme les textes du maganize publi dans les ditions prcdentes. Pour Bakhtine (1997, p.302), nous apprenons mouler notre discours aux formes du genre . En reliant les genres de discours lactivit sociale, linteraction, Bakhtine affirme que cest la situation sociale e les participants immdiats qui dterminent la forme e le style de lnonc. Compte tenu de la ncessaire prsence des genres de discours dans des actvits langagires des sujets, justifie limportance de ltude des genres dans les diverses pratiques sociales. partir des questions souleves par Circle de Bakthine, en particulier ceux par rapport genre de discours, ce travail a pour but discuter, dans une perspective dialogique bakhtinienne, les diffrentes destinataires des magazines Veja et Nova Escola conduirait des changements du genre lettre de lecteur, principalement en ce qui concerne les aspects stylistiques. Ainsi, nous avons lintention de discuter le genre lettre de lecteur e de sa ralation la sphre de lactivit journalistique dans le but de rflchir sur la stabilit et linstabilit du genre. Le corpus se compose des lettres de lecteurs tirs de quatre ditions des magazines Veja et Nova Escola, a t diffus en 2011. La recherche montre quil y a une instabilit dans le genre lettre de lecteur dans la sphre journalistique, affect par dautres genres comme genres de la sphre pdagogique, didactiques et de instruction. Les lettres aussi dialoguent avec le genre confessionnel et de confidence
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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90s, the advertisement Down: the worst syndrome is prejudice, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that weve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses
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Building on some core concepts of dialogic discourse analysis, this article aims to discuss, through an examination of the bestseller lists in Brazil during the years 2000 to 2010, the central features of contemporary mass literature. By the evidence of the prevalence of self-help books, we examine how the phenomenon is consisting. The conclusion that we get is that self-help can be seen both as a discourse genre and as style.
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Ps-graduao em Estudos Lingusticos - IBILCE
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Ps-graduao em Lingustica e Lngua Portuguesa - FCLAR
