The affective-emotional communication in shoppingscapes: case study

Shoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.

Design emocional e análise observacional: inter-relações entre produto e usuário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Vitrina, design e emoção: uma investigação sobre a percepção visual feminina

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A influência da integração multissensorial na construção do espaço semântico no sistema Kansei de engenharia: um estudo de Design Ergonômico com barbeadores descartáveis

Pós-graduação em Design - FAAC

Moda e Design Ergonômico: influência de variáveis biopsicossociais do climatério e da menopausa na percepção da usabilidade do vestuário feminino

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Charles e Ray Eames: o casamento entre a razão e emoção no design

The rationalism appears as a philosophical current whose mental process and logic and evidenced, with the main characteristic of modern thought the method, the Bauhaus represents for the design the way the industry undressed the ornaments seeking the ideal of form and function. In a current contemporary design the emotional recovery in addition to the functions that an object can have, aesthetic, practical and symbolic, also the emotional identification, making review the methods. This article makes a relation of this context with the brilliantly that the couple Charles and Ray Eames, have created a method quite emotional for the creation of design, starting with the invention of the plywood and then with access to various technologies resulting from post-war, they created a very interesting process of building design combining art technique, producing seats that are ageless, found easily in the contemporary world.

Design e semântica: investigação de técnicas estatísticas para auxílio no projeto de produto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Limites reais e impostos à criança com subvisão: a contribuição do design para o projeto de jogos inclusivos

Pós-graduação em Design - FAAC