19 resultados para Eficácia de gestão

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The main goal of this work is to present a supplier's management method based on evaluation of audits performed at suppliers during products development phase. Audits are prioritized according to the impact of supplied parts on the development and its main goals are identification of risks, to propose and perform action plans and to evaluate periodically the supplier's performance to prevent problems. It is proposed that if the audits in the development phase be efficient, the supplied products will have good maturity to entry into service and stable performance. This issue was evaluated in a aeronautic company and the analyzed results in 2006 were considered good.

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The effectiveness of a new management tool for screening refrigerated raw milk quality in a dairy industry is provided. Three hundred and seventy-four samples of raw milk from individual producers and 125 samples from bulk milk carriers from the same producers were analyzed. Producers' samples underwent a fast tube reduction test, or Tetra-Test, to estimate total bacteriological charge and their predominant microbiota. Bulk milk samples underwent standard plate count (SPC) as reference method. Tetra-test was effective in screening and assessing the microbiological quality of refrigerated raw milk, since 82.4% of samples with more than 106UFC/mL were readily detected (5 minutes to 2h). The test may be employed as a management tool either in screening or in interventions on the detected problem. In fact, its results provided complementary information on the characteristics of dominant microbiota. Most samples failed in compliance to IN 51 requirements. Further, 211 samples (56.4%) showed high microbial charge and, consequently, poor quality raw milk. Psychrotrophic groups were not yet the main degrading factors of cooled raw milk, albeit present in 76.8% of samples.

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This qualitative study aimed to investigate the research groups that focus on leisure management in Brazil. A documentary research was developed in the databases of the Directory of Research Groups CNPq - Plataforma Lattes. The results evidenced 12 groups in different Brazilian regions, predominantly in South region and in Tourism field. The same region also concentrates the largest production of complete articles; however, the field of Production Engineering leads the number of specific researches on leisure management. It is suggested further initiatives in order to implement and efficiently cataloging and disseminating academic information about leisure management.

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Para a realização deste estudo, observou-se duas realidades no cotidiano das empresas e na literatura específica das áreas de Administração, Economia e Contabilidade: 1. a competitividade estabelecida entre as empresas com a globalização dos mercados, a formação de blocos econômicos e a postura mais liberalizante das principais economias mundiais; 2. as informações contábeis geradas com a metodologia da Contabilidade tradicional não atendem satisfatoriamente aos gestores das empresas que, procurando adaptar-se à realidade de mercado extremamente competitivo, assumiram um novo paradigma de produção. Diante destes fatos, verifica-se, como premissa básica do estudo, que as empresas, ao adotarem em suas estratégias de negócios um posicionamento identificado com um novo paradigma de produção, necessitam de uma estruturação no Processo de Gestão compatível com esta opção. Com este enfoque, delineam-se, primeiramente, os conceitos do Modelo de Gestão Econômica - GECON, como uma proposta de suprir as necessidades de informações econômicas dos gestores, no processo decisório de suas áreas de responsabilidade. em seguida, discorre-se sobre a área de Produção, com características de uma unidade de negócio. A partir desta abordagem, é desenvolvido o Modelo GECON aplicado à área de Produção, que trata esta área como uma unidade administrativa independente, objetivando otimizar o seu resultado econômico com eficácia, para melhor contribuir para o resultado global da empresa e assegurar sua continuidade.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

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The neoliberalism based on the Washington Consensus advised privatization as the most effective alternative for the management of natural resources. The question is what is prioritizing efficiency, market or welfare? The growing concern about the water issue has been highlighted in discussions in international policy debates, and what it turns out is the prominence of corporate and economic interests over social and environmental. The water is in crisis, there are several sources of popular conflicts around the world contrary to how this resource is being offered, as the Water War occurred in 2000 in the city of Cochabamba. It is necessary to respect its limitations to ensure their future availability and choose the best development model that favors the effectiveness of their control. The international proliferation of commercial vision concerning water stipulated privatization of their management as ideal rule, which increased rates, concentrated income, has not improved the quality nor promoted the conquest of equal access to water for most systems that provides these services, this is, privatization has not brought positive results that outweigh the harm of its implementation. Water is an essential commodity for life of living beings, in all its stages, basic reason to develop plans, rules and commitments that ensure its conservation and provide, as soon as possible, a valid alternative for the sustainable management in long term

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper sought to deepen, investigate and analyze the institutional and organizational obstacles of public policies for food security programs, in a period of change in municipal management. Our aim is besides de obstacles, to identify the efficacy and effectiveness of SAN social network, highlighting the National Program of School Food – PNAE. The analysis focuses the city of Araraquara and its food security program network in its relationship with the settlements, highlighting its cultural and productive particularities.

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Pós-graduação em Engenharia de Produção - FEB