Intersecção de arte e design: a mediação pela artesania

The language in the contemporaneous, for treating from essential factor to the communication and artistic expression, mainly starting from the intense expansion of the industrial techniques, it’s makes way for a considerable reflection: the stylistic relationship among the industrial object, the craft and the properly artistic work (DORFLES, 1988). The aesthetics, as inherent factor and mediator the all these subjects, is capable to establish similarities between the design concept and the contemporary art. Starting from this panorama an interpretative analysis is delineated on the function aesthetics/poetics (JAKOBSON, R. 1995; MUKAROVSKY, J. 1993) in the language of the design, under the optical of the contemporary thought in order to provide a contribution of updating of the present delimitation context between the art and the design in the extent of the aesthetics.

A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades

One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

A contribuição do projeto de identidade coorporativa na redução da poluição visual

Among Richard Wagner´s work output one finds the Tetralogy The Ring of the Nibelung, composed of four stories interconnected by the same plot. The theme is mythological and involves dramatis personae taken from the nordic universe. This article examines Erda, one of the protagonists of the story as she is called in the musical drama. This article will consist of a series of pertinent questions posed in order to fully understanding of the character and its role in the plot, the vocal type assigned to it and the co-relation between its Leitmotiv and the musical interweaving created by the composer, besides exploring other themes that bear direct relationship with the same.

Bauhaus: conjuntura política e trajetórias

The Bauhaus began its activities in 1919, in Weimar - Germany, under the direction of architect Walter Gropius, as an association of craftsmen without distinction. For his inclusive approach, its professors were many artists, architects and craftsmen from different ideals. Thus were brought together painters, sculptors, decorators, architects and other professionals from many different locations. With their existence tied to political events of the interwar period, this school has several limitations and had to move its headquarters several times. The aim of this paper is to report briefly the main events in the short existence of this school forerunner of contemporary design.

Um estudo sobre o desenho aplicado ao design

Although technological development has created several tools and techniques of graphic representation, we highlight here the importance of the manual drawing abilities for the design creative process. Freehand drawing is used to facilitate the development of projects and show them more quickly and efficiently, and is an essential technique for any designer, regardless is informational, product or fashion designer.

A lógica matemática da arte ornamental: uma relação de equivalência a partir da estrutura atômica dos cristais

Based in aesthetic relationship between concepts of content and form intends to establish an relationship of analogy between ornaments and crystals. With the objective of building an theoretical investigation of relating the dynamics that happens in the crystals´ atoms to the symmetrical intervals of the ornamental patterns, it tries to draw a reasoning line that is going from the ‘Idea’ of Plato and ‘poiésis’ of Aristotle, until Hegel's philosophical enlargement, that admits the aesthetics as a science of the art integrated in a metaphysical process. Inherent to this question intends, in interrelation terms between aesthetics and metaphysics, content as being intelligent beginning, energy, and form as primitive element, matter, in order to evidence the possibility to calculate the same present symmetries in the ornamental arts like in the nature.

Identidade visual e sua relação com a linguagem não verbal

The visual identity is based on a semantic relationship of several signs that make up a coherent system. A bimédia language formed by text and image complement to create an understandable message. This study aims the use of non-verbal communication in the corporate visual identity design project, contextualizing the role of the designer as mediator for informational corporate message to their audiences.

As cores e sua influência no processo projetual

In current days, the technology in materials and compounds makes it possible to implement a wide range of colors in any production process is this graphic or product. Formerly the limitations of series production allowed a small variety of colors and reasons, and the consumer had access to few options at the time of purchase. Today the companies make use of color in ceaseless products in order to differentiate them from competitors, which awakens an alert during the creative process of designer: How To properly apply the colors to the products? This Article aims at helping these professionals to understand how it works the Chroma spectrum in their physiology and psychology in such a way as to demonstrate a method to create a palette of colors directed to the user to whom you want to reach. This methodological suggestion, among other possible, should facilitate the process of choice of colors by professional during the creative process and projectual.

Charles e Ray Eames: o casamento entre a razão e emoção no design

The rationalism appears as a philosophical current whose mental process and logic and evidenced, with the main characteristic of modern thought the method, the Bauhaus represents for the design the way the industry undressed the ornaments seeking the ideal of form and function. In a current contemporary design the emotional recovery in addition to the functions that an object can have, aesthetic, practical and symbolic, also the emotional identification, making review the methods. This article makes a relation of this context with the brilliantly that the couple Charles and Ray Eames, have created a method quite emotional for the creation of design, starting with the invention of the plywood and then with access to various technologies resulting from post-war, they created a very interesting process of building design combining art technique, producing seats that are ageless, found easily in the contemporary world.