Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Social disability of Brazilian mood disorder patients

Mood disorders cause many social problems, often involving family relationships. Few studies are available in the literature comparing patients with bipolar, unipolar, dysthymic, and double depressive disorders concerning these aspects. In the present study, demographic and disease data were collected using a specifically prepared questionnaire. Social adjustment was assessed using the Disability Adjustment Scale and family relationships were evaluated using the Global Assessment of Relational Functioning Scale. One hundred patients under treatment for at least 6 months were evaluated at the Psychiatric Outpatient Clinic of the Botucatu School of Medicine, UNESP. Most patients were women (82%) more than 50 (49%) years old with at least two years of follow-up, with little schooling (62% had less than 4 years), and of low socioeconomic level. Logistic regression analysis showed that a diagnosis of unipolar disorder (P = 0.003, OR = 0.075, CI = 0.014-0.403) and dysthymia (P = 0.001, OR = 0.040, CI = 0.006-0.275) as well as family relationships (P = 0.002, OR = 0.953, CI = 0914-0.992) played a significant role in social adjustment. Unipolar and dysthymic patients presented better social adjustment than bipolar and double depressive patients (P < 0.001), results that were not due to social class. These patients, treated at a teaching hospital, may represent the severest mood disorder cases. Evaluations were made knowing the diagnosis of the patients, which might also have influenced some of the results. Social disabilities among mood disorder patients are very frequent and intensive.

A plasticidade da voz crítica: os textos de Roberto Pompeu de Toledo na revista Veja

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

The god of small things: uma voz poética entre o Oriente e o Ocidente

Pós-graduação em Estudos Literários - FCLAR

O consensual e o polêmico no texto argumentativo escolar

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O romance como veículo de preenchimento da falta humana: Reparação de Ian McEwan

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A ironia de Geni e o Zepelim: sujeitos, poderes e mundos no tempo da suspensão

The purpose of this article is to analyze the song "Geni e o Zepelim", by Chico Buarque, from the point of view of the social voices present and orchestrated by the narrator. The hypothesis is that the image of the song uncovers the nation´s prejudice by criticizing the hypocrisy conducted by the narrator. In order to do so the song is used as the corpus of analysis, which is taken as a discursive arena where social voices discuss and combat. Therefore, it is possible to analyze the criticism regarding prostitution prejudice and Geni a transvestite inflicted ironically by the narrator’s voice – projected by the authorship in the song. Based on the dialogism present in the subjects voices in the lyrics, considering Bakhtin´s Circle perspectives. The center of analysis is the ironic relationships of power because the subjects position symbolize distinct social power spheres, which by irony are relativized. Therefore, thinking about these relations means reflecting about the construction of a certain speech in time and space, which collaborates with the reconstruction of subjects and social realities.

O conceito de informação em Hitler, presidentes e no projeto editorial de 1997: a Folha de S. Paulo em perspectiva dialógica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Marcas de singularidade em textos escolares de alunos do 2º ano do ensino fundamental

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O projeto Machadianas: Machado de Assis, o Ágora Teatro e a narrativa em cena

Pós-graduação em Artes - IA

Mudanças climáticas: o discurso da mídia sobre o aquecimento global

This research is aimed at discussing the ways in which social agents influence global warming, analyzing the discourse of social actors involved in the debate on climate change, since there is a wide divergence in the scientific community about how man is able to modify the climate on a global scale. In fact the debate that permeates the issues beyond the limits of science and enter into a political-economic framework that takes extraordinary proportions. This emphasis can be very unscientific in the fundamental design concepts, or even creating a trivialization of the media. The main way to convey these concepts is to disclose them in the media, but the media has enormous power to transform the concepts and often manipulate the news by creating a common sense goes against the interests of the scientific community. Thus was conducted extensive research in major newspapers and magazines that move in the country. We surveyed the first two papers which were: “Folha de S. Paulo” and “O Estado de S. Paulo”, during the period from January 2000 to December 2008, totaling 3285 units for the newspaper Folha and 2555 for the newspaper Estadão. Subsequently a survey was made of data published in two journals that move at the national level, and these are the magazines VEJA and ÉPOCA for the same period. By performing these steps, it was concluded that several factors involving the media and climate change, such as topic relevance, types of approaches, perspectives of analysis, the staff development, supplies, among other factors of utmost importance for building news. As a result we can say that the media in fulfilling its role of mediator scientific, disclosing only a vision that permeates the scientific debate. The newspaper media, especially newspapers, has an informative and instantaneous. Often this preoccupation...(Complete abstract, click electronic access below)

A caridade é, em tudo, a regra de proceder: análise do discurso espírita kardecista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A importância da educação profissional na modalidade de educação a distância para o desenvolvimento territorial

Pós-graduação em Geografia - IGCE

VOICES FROM THE SOUTH: DIALOGICAL RELATIONSHIPS AND COLLABORATION IN MATHEMATICS EDUCATION

This chapter presents a collaborative experience between two neighbouring countries from South America: Argentina and Brazil. Our purpose is to share a model of international collaboration that we consider to be an alternative to the classical movement of early mathematical and scientific knowledge between East and West and between North and South. We start our chapter with a general discussion about the phenomenon of globalization considering some local examples. We characterize our collaboration exploring the tensions and difficulties we faced along our own professional development at the local as well as the international level. We describe the development of our prior collaborative work that established the foundation for our international collaboration portraying the local mathematics education communities. We refer to some balances that were created among our relationships, the expansion of our collaborative network, and how this particular collaboration allows us to contribute to the regional field and inform the international one. We discuss the way that the search for balance and symmetry, or at least a complementary asymmetry in our collaborative relationships, has led us to generate a genuine and equitable collaboration.