As estratégias discursivas da comunicação dirigida em pontos de venda do HSBC

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os eventos como estratégia de comunicação nas lutas da cidadania

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.