23 resultados para Destino turístico

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

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Pós-graduação em Geografia - IGCE

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Apesar do grande número de estudos realizados com a herpetofauna do Estado de São Paulo, que a caracteriza como a mais conhecida no país, ainda existem vazios amostrais dentro de biomas considerados mundialmente como prioritários para a conservação pelo elevado grau de endemismo e pressão antrópica, como é o caso da Mata Atlântica. Como resultado de pressões políticas e históricas, o bioma foi reduzido a menos de 12% de sua extensão original e apesar de sua importância para a conservação da biodiversidade mundial, apenas uma porcentagem mínima de sua cobertura vegetal original (1%) encontra-se protegida sob alguma forma legal de proteção. Este é o caso do Parque Estadual Turístico do Alto Ribeira (PETAR) que juntamente com o Parque Estadual de Intervales, Parque Estadual Carlos Botelho e Mosaico de Unidades de Conservação de Jacupiranga formam um extenso contínuo ecológico de 360 mil ha de floresta ombrófila no sul do estado. O presente estudo apresenta a lista de anfíbios e répteis do PETAR, com informações sobre a distribuição local e uso de hábitat destas espécies. O inventário foi realizado de outubro a dezembro 2009, totalizando 15 dias de amostragens que foram realizadas por meio de quatro métodos complementares de amostragem ativa: procura visual, procura auditiva, procura de carro e encontro ocasional. Foram registradas no total 91 espécies pertencentes a 53 gêneros e 24 famílias. Esta alta diversidade pode ser atribuída à existência de uma grande variedade de hábitats e microhábitats nesta localidade, como os diversos sítios aquáticos utilizados por várias das espécies de anfíbios anuros amostradas. Além disso, o PETAR apresenta um amplo gradiente altitudinal (80 - 1.160 m) que confere uma grande heterogeneidade climática, geológica e hidrológica a área. Neste sentido, este inventário é uma importante contribuição para a ampliação do conhecimento destas taxocenoses de floresta ombrófila presentes na porção mais ao sul da Serra de Paranapiacaba, fornecendo subsídios para a adoção de medidas visando à conservação dessas taxocenoses no Estado de São Paulo.

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The tourist use of Santana cave provides a row of environmental damages, compromising partially the pristine conditions. Among the measures adopted to avoid this situation, this issue presents a contribution for the physical limits to tourist visitation and the indications for speleotouristic management. It was used the Cifuentes Carrying Capacity method and some basic principles of Visitors Impact Management Framework - VIM. The results show a Real Carrying Capacity (CCR) about 120 visits daily on the cave. The discussions raise a few hypotheses about the alteration in the method used and the temporal frequency between visitors groups, suggesting a provisional CCR of 117 and 135 visitors daily, respectively, during the week and in the weekends and holidays. The conclusions appoint the necessity of a conceptual revision in the Carrying Capacity methods, mainly about its adaptation for tourist management in caves. In the case studied, it is suggested the immediate beginning of environmental monitoring of the cave, to verify the plausibility from proposed visitation limits and the possible contributions for to mitigate the environmental impacts from speleotourism.

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This paper attempts to assess both the touristic potential of scenic attractions and the environmental impacts resulting from the public use of such attractions in the Rifaina Municipality, State of São Paulo, Southeastern Brazil. In the recent past, this municipality had its economy concentrated in rural activities (livestock, corn, rice and bean crops) and in the ceramic industry (production of bricks, tiles and shackles),which was largely developed in the floodplain of the Rio Grande before the construction of the Jaguara Power Plant Dam. The impacts resulting from touristic activities were evaluated by applying the VIM - Visitor Impact Management method, with emphasis on biophysical indicators. The main touristic attractions analyzed were: (1) Rifaina artificial beach; (2) Jaguara Reservoir; (3) Morro do Chapéu (scenic hill); (4) Touristic railroad; and (5) Cuestas cliffs. Attractions (1) and (2) are the most exploited ones, including, in the second case, nautical sports, sportive and craft fishing, and summer lodging. Although currently disabled, the touristic railroad presents potential conditions to be re-explored. Attractions (3) and (5), despite keeping high landscape and ecological ecotouristic potential, are the least visited places. In the present paper, a preliminary characterization of the major issues of tourism industry in the Rifaina municipality is made, including suggestions for the sustainable exploitation of tourism resources. The final results of the environmental impact evaluation of the tourism activities include small impacts in attractions (4) and (5) and moderate impacts to the three first attractions. In order to keep the sustainable touristic potential for that municipality this study proposes the improvement of the following measures: to foster research projects on technical or scientific aspects of the touristic attractions, improvement of tourism infrastructure and the creation of an Environmental Protection Area (APA) of the cuestas' scarps.

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The geographical space aimed by this study was the Brazil-Bolivia border, involving the urban areas of the Brazilian city, Corumbá, and the Bolivian ones, Puerto Quijarro and Puerto Suárez. The objective of this study was to analyze the touristic border spaces, speculating about their similarities and divergences regarding integrated planning. Secondary data, resulting from field work, was used in the methodology. The border generates a tangled web of relationships and streams. The presented spatial elements mix complex rationalities, sometimes approaching, sometimes denying and even disregarding the possibilities that can be translated by the border.

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Pós-graduação em Geociências e Meio Ambiente - IGCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Letras - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)