40 resultados para Desenvolvimento Organizacional

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Psicologia - FCLAS

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Pós-graduação em Ciência da Informação - FFC

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A growing number of companies is adopting quality management systems to achieve better performance and remain competitive in the market. These systems, however, can prove quite complex because they involve different practices and factors. This paper seeks to identify and analyze how each of these factors and practices, defined as quality constructs, influence the performance and competitiveness in the organizational environment and thus contribute to the strategic decisions in the area of quality. To achieve that, a survey was conducted with industrial companies located in the state of São Paulo, and the data was analyzed by a structural equation software. As a result, it was observed that the constructs Customer Focus and Human Resources are the most influent for the competitive criteria of a company, while the constructs Supplier development and Customer Focus exert greater impact on performance

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In 2010 two retailers signed an association agreement to gain an advantage in the market, however this association has promoted many changes within the companies. So this study had the objective to analyze the organizational climate, in the integration of companies context, in order to early detect deficiencies that could pose risks to the process of integration. The results collected from the questionnaires revealed the perceptions and expectations of employees regarding the integration of companies and their level of satisfaction with the organization, in addition, the data obtained from interviews allowed us to understand and to find some causes to the level of satisfaction presented by employees. The results made possible to identify strengths as the company‟s image, points of failure in communication and training and dissatisfaction with the workload, then some actions were suggested with the intention to achieve greater engagement and commitment of employees and consequently contribute to the success of the Integration Program. The conclusion of this study is that the changes promoted by the integration of companies impacted in the organizational climate and increased employees dissatisfaction

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The Organizational Culture has been in the spotlight in the last 25 years, studies show the influence of the culture in the production processes and in the strategy decisions of the companies. Changes in the organizational culture is necessary in key-moments of the corporation and this transformation moment influences directly the personal life and the professional life of the employees. The objective of this monograph is to verify the application of the “Transformation Program”, which is the changing program of a technology enterprise, and to attest the acceptation degree and the knowledge of the employees about the program, as well the main difficulties found by the company while implementing the project. Using a quantitative pool, the acceptation degree, the knowledge of the employees and their engagement with the Transformation Program were analyzed by checking the favorability of the answers and comparing the percentage of the whole company and its locations, besides with the results an understanding change curve was created, it identifies the stage that he employees are during the changing process. An interview with the actual and the previous program officers and two project managers was done, in order to identify their alignment with the theory and their perception about the difficulties found while applying the program. It was noted that the employees have heard about the Transformation Program and the majority is in the exploration phase of the understanding change curve, although it is necessary an special attention with the leaders, because the researches showed that the leaders are acting like a bottleneck in the communications by keeping the information that should be shared

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The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia de Produção - FEB

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Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

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This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

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Currently productivity is a concern in large firms and in heavy machining industries could not be otherwise . The issue of time in the process becomes a relevant and worthy of analysis point , especially that the setup time becomes a critical issue to be addressed . Due to the size of the equipment studied ( heavy machining ) and especially with regard to the characteristics of the machine tool and the parts to be machined , generally robust and large parts , the preparation of such parts shall be made accurately to the machining has a good result as planned . With the setup acting as a limiter of productivity growth in this sector , actions constantly in search of reducing downtimes and optimization are taken . This study aimed to conduct a study that confirms increased productivity by reducing the machining time , especially setup time and also with the implementation of organizational tools. Actions taken in heavy machining industry Arm L- 580 Liebherr company in Brazil specifically in CNC Boring PAMA Speedram 3000 were analyzed . Through a qualitative study using the method of case study , it was examined before and after the sector and reducing setup times . Evidencing the shares through figures and collection times . The end result of this analysis was to verify that through simple actions productivity and organization in the area were directly affected in a positive way , and supporting organizational change throughout training were taught to be incorporated into the company culture