Novo enfoque da disciplina matemática e suas aplicações, no curso de administração de empresas da Universidade Paulista - UNIP

Pós-graduação em Educação Matemática - IGCE

Os alunos de administração estão em sintonia com o mercado de trabalho?

This article provides a survey of the demands placed by the labor market in relation to the profile of business administration professionals. It describes the characteristics of such profile and analyzes how UNESP/Tupa´s administration students fare in relation to such questions. The points raised show that the labor market is interested not only in technical-academic knowledge but also in knowledge and interpersonal and extracurricular skills. These points were identified through studies of the pertinent literature study and based on consultation of apprenticeship and employment forms of UNESP/Tupa´s job extension project for Internships and Jobs. The comparison between these sources made it possible to identify the main skills sought by companies when searching for an administrator. With the characterization of the object of study it was possible to compare the stage level in which the student was placed (3rd , 5th and 7th semesters), in regard to both day and night shifts, verifying whether these skills evolved with the student´s trajectory through the program. The study also concludes that it is not enough for administration students to restrict their training to academic knowledge. An appropriate profile demands the development of extracurricular activities that enhance competencies such as computer skills and languages. Relevant findings demonstrated that the education of students and how they react to demands are strongly connected to market demands.

O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

Formação do administrador de empresas: desenvolvendo projetos de trabalho com o uso das tecnologias de informação e comunicação (TIC)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Modelo para análise de usabilidade de periódico eletrônico

Pós-graduação em Ciência da Informação - FFC

Desafios e possibilidades na formação e no desenvolvimento profissional de administradores da UNIR

Pós-graduação em Educação Escolar - FCLAR

Análise e modelagem geométrica da potência gerada por um sistema híbrido solar fotovoltaico eólico

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Barreiras à entrada no Setor Siderúrgico Brasileiro no período de 1993 a 2012

This study aims to identify and analyze the barriers to entry in the two technological routes (integrated and semi - integrated mills) , the Brazilian steel industry , specifically in the areas of Plans and Long , in the period 1993-2012 . Thus, the study is characterized as an exploratory - descriptive research, based on data collection from secondary sources. The competitiveness is influenced by structural market factor, among them the threat of new market entrants. The entrants can have their ticket inhibited by entry barriers. In the steel industry, it was identified that the main strong structural barriers are economic, the type of scale economy, highlighting the idle capacity, and sunk costs. Institutional and economic barriers, the diversification and product differentiation type, are considered moderate barriers. Economic barriers, the type absolute cost advantage and initial capital requirements, and strategic price barrier are considered weak. With this, one can consider that the input type which most closely approximates the market for national steel industries is blocked, since their main barriers are the structural type

As torcidas de futebol como organizações diversificadas: um estudo de caso sobre a torcida organizada Gaviões da Fiel

Although they are two distinct fields of social practices, football and carnival are components of national identity. According the academic research tradition, these two phenomenons are studied separately. However, by characteristics of the city of Sao Paulo, these two social practices are performed by the same social actors: the fans of teams in the city, and join organizations of supporters - the cheerleaders - created from these same institutions, schools samba and now also compete in the Carnival of Sao Paulo, as is the case of Torcida Organizada Gaviões da Fiel, used as an object of study for this work. The approach of these cultural events helped define the question that guided the research: the associations of football fans, when observed by an administrative perspective, can be characterized as diverse organizations? From this question, one tries to describe the way a fan club is organized through the division of tasks that takes, as well as explain the type of organizational structure appropriate to accomplish the two goals it is intended for: cheer for the favorite team and be a part of the carnival parade

As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

Análise de indicadores econômicos e financeiros: estudo em empresa do setor sucroenergético no interior do estado de São Paulo

Não disponível

A estratégia como prática social: um estudo bibliométrico sobre a evolução do tema no período de 2009 a 2014

This is a bibliometric study on the evolution of research on the topic Strategy as Social Practice, from 2009 to 2014. The general objective is to produce bibliometric indicators that show how scientific studies on the strategy as social practice They have evolved in the Brazilian scene. It was considered as a database articles published on the topic in scientific events EnANPAD and 3Es, both of ANPAD - National Association of Graduate Studies and Research in Administration. Studies in strategy have a traditional and historical approach, rooted in the determination of strategies based on scientific knowledge acquired by the managers of the senior management of organizations. Opposing this trend, there are emerging studies in strategy, seeking to evaluate the strategic practice within organizations in various areas, and on some occasions without a decision expected by the traditional approach strategy. To this end, it conducted a theoretical study, descriptive and quantitative approach being used bibliometrics as a research method. They were selected and analyzed 53 articles using descriptive statistical techniques. The results show that studies on the subject are recent and still needs more specific and aligned studies determining the strategy as a social practice

Gestão da qualidade total: introdução dos conceitos e a sua utilização em um curso para abordar o comportamento individual do aluno/profissional/cidadão

A introdução do assunto qualidade, segundo as necessidades de mercado abre espaço para a discussão da qualidade como necessidade pessoal, e também para a formação do cidadão/profissional, além de introduzir assuntos específicos de administração de empresas. Dessa forma, foi oferecida uma disciplina optativa para os alunos do Instituto de Química do Campus de Araraquara, abordando o tema Qualidade e foi denominada Gestão da Qualidade por três anos seguidos. da avaliação geral do curso extraiu-se que ele deveria ser realizado sempre, que o tema é atual e relevante e contribui para a formação profissional/pessoal. Com relação ao comprometimento com o curso de graduação, cerca de metade dos alunos assume o seu comprometimento com os estudos e os restantes dizem estarem somente envolvidos. Conclui-se, portanto que o curso atingiu os seus objetivos propostos, introduziu os principais conceitos de qualidade segundo as normas da qualidade da série ISO 9000 e suscitou a discussão da formação do aluno/profissional/cidadão.