13 resultados para Cultural expression

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Música - IA

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Pós-graduação em Música - IA

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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This project analyses in theory the transformations that have occurred in the information society in the range of the organizational communication, developing the internet historical trajectory as a technology of transformation. We highlight the cyber culture study as a cultural expression that emerges with the current society needs, observed by an optic that focuses on digital communication, emphasizing the digital environment as a space for information trade, in the interior premise of communication: the relationship. The organizations will be approached in the project through a channel for communication, in the digital range, besides the traditional forms. In regards to the enterprises we will study in depth the consumer of this society of consumerism, with a special look at the generation Y, deeply inserted in this virtual context, describing the current type of consumption, mainly the relations of consumption with the social medias. After this transforming process in which individuals are inserted in the digital environment we intend to focus in the corporate digital communication, analyzing the organizational digital communication in the contemporary society. We emphasize the theories of Public Relations, one of the main activities, able to do planning, to put together and execute the strategies that will be used in the social medias as a form of corporate digital communication. We explicit Twitter as a tool of the corporate digital communication, because it reaffirms the theories described throughout the research as one of the most essential social media to turn loyal the relationship between the consumer and the organization in real time, as an example is the organization “camisetaria” that became a success case in the social medias; we detail the participation of the company on Twitter and the reach of this network through it’s strategies in the corporate digital communication

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This paper will examine the experience of serenaders in the city of Rio Claro – SP. The trajectory of this cultural expression will be described, reconstructed, interpreted and mapped and mapped from the late 1940s to the present day via the oral history of the memories of the musicians who have experienced the practice and experience. The changes occurring in this cultural expression will be analysed form marks of the displacement of culture in time and space in the city of Rio Claro, taking into account the different socio-cultural contexts that characterized Brazil over this period and will track the path of identity serenade over time and among the different spaces that allowed the continuation of practice of romantic songs in Rio Claro

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Th is article proposes a refl ection on the chronotope, considering its infl uence on the forms of cultural expression coming from segregated urban spaces in Brazil. Th e article deals, specifi cally, with Carioca Funk as a cultural expression and an integral part of the hip hop movement in Rio de Janeiro. With this aim in view, this work is based on the Bakhtin Circle proposals and some sociological refl ections on the approached subject.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciências Sociais - FCLAR

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This article considers the scholastic knowledge as the expression of the most developed forms of knowledge in face of the actual development stage of the mathematics. Thus, it supports that the relation between the scholastic mathematics and the mathematics produced in different social contexts, comprises a relation between the most developed (scholastic knowledge) facing the least developed (knowledge acquired from diverse social contexts). For this reason, this work comprises some specificities of the socialhistorical development of the mathematics and the implications decurrent from this, in relation to the cultural aspect for teaching mathematics.