Comunicação, cultura e linguagem

Os artigos apresentados neste volume da coleção “Desafios Contemporâneos” têm como objetivo refletir sobre os problemas atuais que marcam o diálogo com o campo acadêmico e científico da Comunicação. Os 18 artigos reunidos aqui contemplam a área de Comunicação e envolvem diferentes linhas de pesquisa. A iniciativa teve como fim expor não apenas as discussões gerais sobre o campo, mas também a experiência singular e atuante dos pesquisadores da Unesp dedicados ao estudo da Comunicação. Três eixos nortearam a organização dos artigos. O primeiro, “Múltiplas formas de linguagem e produção de sentido”, reúne textos que investigam o campo da produção, da circulação e do funcionamento e das estruturas da linguagem nas diversas mídias e nas suas tipologias textuais. “Políticas e estratégias da Comunicação” trata dos processos e fluxos de comunicação no mundo atual e sua relação com a política na sociedade. Já o terceiro eixo, “Relações socioculturais e suas manifestações na esfera da indústria cultural e das mídias digitais”, analisa as dimensões dos processos, da difusão e da recepção dos produtos midiáticos em sua relação sociocultural. Entre os temas abordados estão a comparação entre as linguagens jornalística e publicitária, a censura judicial à liberdade de imprensa, o desafio teórico-metodológico na aplicação da antropologia interpretativa ao campo da comunicação, conjunturas e desafios da educação superior em comunicação no Brasil, a focalização da vida operária no cinema de Leon Hirszman pelo filme Eles não usam black-tie, entre outros.

La interculturalidad en la enseñanza del español como lengua extranjera en la pasantía de la práctica profesional

In the contemporary literature on Foreign Language Teaching (LE/L2), is evidence of a trend in education given priority from the sub-focus on socio-cultural competence (HYMES, 1972), mainly with the aim of developing the intercultural competence, that is, the power to know the differences between the culture of the new language and the language in concrete situations and to develop strategies to deal comprehensively with the customs of another culture (Rozenfeld & Vianna, 2011). This process seeks to bring people to a critical analysis of their own language and culture, the concept of otherness and the similarities and differences between nations (MOTTA ROTH, 2003). Under the didactic-pedagogical approach multiculturalism, there is the need to develop new educational proposals and to include studies and researches about this subject in the curricula of teacher education courses. Politically, the proposals of the "Parâmetros Curriculares Nacionais (PCNs)" in Brazil emphasize as targets to be established for the teaching of Spanish as a foreign language (ELE), on average, target content and teaching strategies to develop, in addition to communicative competence, competition also "inter (multi) culture" (BRASIL, 2000). Thus, this paper analyzes the reports of pre-service teachers in the course of Teaching Practice of Spanish Language, the presence of cultural and intercultural approach, verifying didactic-pedagogical treatment that is being expressed in projects and materialized in practices of ELE classroom, in the interior of São Paulo / Brazil.

Responsabilidad profesional del cirujano odontólogo: ¿qué piensan los abogados?

The number of lawsuits against dental surgeons has increased considerably in the recent years. Probably this is due to a change in the behavior of the patients, from a passive role in the past to a more demanding stance now. A transversal study was carried out to evaluate the point of view of lawyers in Araçatuba, SP, Brazil, about the professional liability of dentist, the major reasons for treatment failure, the dental specialties more involved in legal actions, their attitudes if they were submitted to an unsuccessful dental treatment, their opinion on what the dentist should do when a patient does not accept the treatment provided, and, finally, what a dentist should do when facing a civil liability action. A questionnaire was sent to 318 lawyers, and 151 of them answered it. The results show that for most lawyers an occasional failure in the treatment occurs due to professional incompetence and, in their opinion, the specialty more involved in legal problems is orthodontics (64.7%). Of the lawyers interviewed, 27.0% affirmed they would seek another dentist and also a lawyer, if they were subjected to an unsuccessful dental treatment. For 36.5% of them, the dentist should give further information and explain the reasons why the treatment did not meet the patient's expectations. According to 36.1% of the interviewees the best policy to be adopted by the dentist in case of a civil liability action would be an extra judicial settlement.