Análise das estratégias comunicacionais de grifes de luxo na Internet

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Perfil dos consumidores de plantas medicinais e condimentares do município de Pato Branco (PR)

Diagnosticou-se o perfil dos consumidores de supermercados em Pato Branco (PR), com relação às suas preferências pelas plantas medicinais e condimentares, como subsídio à produção por pequenos produtores rurais. Os consumidores preferem produtos orgânicos, observam a aparência e o preço do produto, e vão ao mercado uma vez por semana, preferencialmente aos sábados. As dez plantas medicinais preferidas, em ordem decrescente, são camomila, anis, boldo, carqueja, guaco, malva, poejo, espinheira-santa, menta e sálvia. As dez plantas condimentares preferidas, em ordem decrescente, são cebola, cravo, canela, orégano, alho, nóz-moscada, pimentão, cebolinha, endro e salsinha.

Avaliação do estresse oxidativo no sangue de consumidores habituais de suco de laranja

Two biomarkers of oxidative stress were evaluated in healthy volunteers treated with daily doses of orange juice that is well known source of vitamin C and citric flavanones, which have been associated with antioxidant, anti-inflammatory and hypolipidemic effects. The antioxidant capacity in the blood serum was evaluated by studying the scavenging of 2,2'-diphenyl-1-picrylhydrazyl (DPPH) free radical, and also lipid peroxidation was evaluated by the thiobarbituric acid reacting substances (TBARS) assay. The results have shown that the regular consumption of orange juice increased 150% and 200% the serum antioxidant capacity for women and men respectively, but it was no significant change in the serum lipid peroxidation. In conclusion, the increase of flavonones and vitamin C in the body due to the regular intake of orange juice expressively improved the antioxidant capacity, but without significant effect on the lipid peroxidation.

Morfometria do cerebelo de ratos machos UChA e UChB submetidos a separação materna neonatal (consumidores voluntários de etano)

Pós-graduação em Biologia Geral e Aplicada - IBB

Avaliação da viabilidade de implantação de uma micro- central hidroelétrica para atender consumidores localizados em regiões isoladas

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Sobre a produção de significados e a tomada de decisão de indivíduos-consumidores

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A influência do consumo no design brasileiro do século 19: uma revisão teórica

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Enquanto isso na Sociedade de Consumo Líquido-Moderna: a produção de significados e a tomada de decisão de indivíduos-consumidores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

O único luxo de um santo laico: fotografias em biografias de Clóvis Beviláqua

The jurist Clovis Bevilaqua (1859-1944) was a privileged member of a political and intellectual elite in the context of the transition from the nineteenth to the early decades of the twentieth century in this country, having been a professor at the Faculdade de Direito de Recife, author of the Civil Code of 1917, consultant for the Ministério das Relações Exteriores and jurist of international prestige, and literary critic and author of law, philosophy and history.Their biographies emphasize the breadth of his legal knowledge, the merits of civil codification which was author and lifestyle humble and generous earning him the nickname "secular saint". However, the lawyer had the habit of collecting photos of himself and of his family and this behavior is characterized as a single vanity for his biographers. From four biographies of Clovis Bevilaqua, written by Lauro Romero (1956), Raimundo de Menezes and Ubaldino de Azevedo (1959), Noemia Paes Barreto Brandão (1989) and Silvio Meira (1990), we intend to discuss how these images are used to illustrate the trajectory of the jurist and corroborate the distinct narratives models.

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Ultraestrutura, expressão gênica e imunomarcação da caspase-3, XIAP, IGF-1R do córtex cerebelar de ratos UChA (consumidores voluntários de etanol)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Avaliação do perfil dos consumidores de carne de frango no município de Araçatuba - SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O papel dos consumidores residencias no ambiente das redes inteligentes: medidores eletrônicos de energia

Pós-graduação em Engenharia Mecânica - FEG