Nos gramados do Sul: A seleção baiana de futebol e o torneio do Centenário da Independência em 1922

This article aims to understand how the participation and performance of the state of Bahia at the I Campeonato Brasileiro de Seleções (I Brazilian Soccer Championship), also known as the Torneio do Centenário (Centenary Championship) in 1922 represented an opportunity for the state to claim a centrality in the formation of a national identity associated with soccer. The tournament was conceived as a draft for the formation of a national soccer team that would participate in the VI Campeonato Sul Americano (VI South American Championship) in Brazil. In addition, the event also came to be regarded as a celebration of the fi rst centenary of the Independence, a date that has encouraged the country to refl ect upon its national identity, as well as to reconsider its insertion in modernity. Bahia did well in the tournament, ensuring the second position. As a result, the local press went on to claim the participation of their athletes in the national team and to criticize the disregard of the states of Rio de Janeiro and São Paulo towards the Northern region of the country. The local press would also challenge the policies of the Confederação Brasileira de Desportos (Brazilian Sports Confederation), the CBD, claiming that they favored the Southern states. Moreover, for the local elites the success of Bahia in the tournament represented the strength and greatness of the state, which gave them the right to claim a greater space and role in the destiny of the country. Finally, the performance of Bahia and its consequences have allowed us to question the limits and peculiarities of the formation of a national identity through the sport, at a moment when the country sought to rethink their identity historically marked by disputes and regional tensions.

O riso pela fama: análise dos filmes publicitários da topper e Confederação Brasileira de Rugby

Pós-graduação em Comunicação - FAAC

Auto-eficácia de tenistas e desempenho esportivo: perspectivas da psicologia do esporte

Pós-graduação em Ciências da Motricidade - IBRC

Saúde entre o social, o científico e o jurídico: o abortamento de anencéfalos

Pós-graduação em Serviço Social - FCHS

Os salários dos professores brasileiros: implicações para o trabalho docente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os sentidos da ciência no cenário industrial: a inovação tecnológica e suas implicações na política de educação superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Futebol brasileiro: uma análise comparativa das fórmulas de disputa do campeonato brasileiro da série A nos últimos 15 anos (1995-2010)

In Brazil, the football is more than just a sport, it's a passion and part of country's DNA almost a century ago. By this prerogative the club national championship, nowadays known as Brazilian Championship and organized by Brazilian Football Confederation, it is a mark in this modality. During the soccer history, were made several changes of nomenclature, rules and dispute mode, that generated many controversies, contributing for discussing about credibility of the championship. There were many changes about dispute mode, alternating the mixed mode (eliminatory + classificatory and vice versa) and a dispute mode based on classification. This research aimed to described and to analyzed the changes that have occurred in dispute types of the Brazilian Championship, series A, in the last 15 years (1995 to 2010). It was analyzed each edition, with data like average of public, matches and participants number, period that the championship was conducted, beyond the dispute mode. In the last 15 years, have been used five different types and it was observed that the current mode to consecutive points is the most appropriate, because this mode showed the best public average, greater coherence to elect the competition champion and this mode also encouraged the clubs about planning, organization and professional management. This issues contributed to a significant improvement in quality of Championship

Proposta de adequação à construção sustentável: tecnologias e alternativas para instituições de ensino

Due to the huge impact negative on the environmental caused by the civil construction, the university plays a majorital role in the proposal of studies and projects that aim the sustainable building. Nowadays, it has been noted the great demand for projects which contain a systemic focus in the tripod of the sustainable development, that is to say, more and more the consumers are demanding that the final result of a project contemplate the social, economic and environmental areas. According to the National Industry Confederation (CNI) and the Brazilian Chamber of the Industry and the Construction (CBIS), the goal for 2020 is that the constructions have an environmental performance 20% higher in comparison to the actual one, starting with an index defined by many indicators, such as: water consumption, energy, residues generation and social-environmental performance of the bought products. In this case, the theme of the project comes around the adequation of scholar institutions to the sustainable construction through simple changes of tecnologies and habits aiming the growth of the environmental eficiency of the enterprise and, consequently, the improve of sustainable practices inside the institution. Once the change is proposed, it will be furnished datas liable of reproduction for the adequation of others scholar institutions, according to it's necessity or interest. After the realization of the studies, it was possible to notice that the environmental performance of a scholar institution can be improved through the implantation of tecnologies of fast return in the investment, such as: flow reducers, rain water reuse system, green roof, retrofit of lamps and execution of a photovoltaic system. Besides the fast return of investment, the monthly economy of the applied tecnologies combined can reach 75% when compared to the actual spending with water and electric energy

Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.