Aplicação de conceitos da manufatura sustentável: pesquisa-ação em uma empresa gráfica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Identificação, priorização e análise dos fatores críticos de sucesso na implantação da fábrica digital em uma empresa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A modernização da agricultura e o conceito de módulo rural

O presente artigo tem por objetivo problematizar o uso, na atualidade, de parâmetros e conceitos construídos na primeira metade da década de 1960, a partir de um perfil da agropecuária brasileira bastante distinto do atual. Nesse sentido, coloca em discussão o conceito de módulo rural, presente no Estatuto da Terra e, pelo estudo de caso de município paulista, onde a agricultura se encontra altamente capitalizada, procura colocar em evidência a perda de poder explicativo do conceito e o anacronismo dos parâmetros que o tomam por suporte.

Atualização do conceito de qualidade na construção civil

The quality control is of great importance for the development of any organization, mainly for providing an assurance of delivering high quality services and goods for the consumers. Quality can be defined by the word „change‟, for the company which intends to implement a quality control system must be open to changes. This can be noticed from the JURAN concept (1992 In SILVEIRA ET AL., 2002): “Quality is to fit for usage”, i.e., depending on the goal, the situation and the consumer, quality is seen in different ways, since each one has different wishes and opinions. Taking in to account the availability of means such as norms, theories and tools, that contribute for an efficient quality management system, this discrepancy of opinions and the lack of objectivity of this concept can be solved, since through the analyzes of these means one can set quality standards, i.e., market references which fulfill both consumers and builders demands. Thus, the quality concept ceases to be something so abstract, non-measurable, to become a more objective concept. Finally, the goal of this work is to analyze the quality concept through bibliographic studies and possible consumers‟ enquires, aiming at the building industry, and show how the quality, often taken as something abstract, can be a measurable and objective concept, that benefits both the consumer as well as the enterprise of this branch

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

O conceito da televisão pública para a rede nacional de televisão pública digital

A Rede Nacional de Televisão Pública Digital3 (RNTPD), antes prevista para ser implantada por meio de um Operador de Rede Público, passa agora a ser estudada para ser efetivada por meio da malha de fibra óptica da Telebrás (banda larga), empresa que apresentou projeto com possibilidade de redução em 50% dos gastos da implantação da rede. Com a previsão da parceria, a meta da implantação da rede deve atingir cerca 4,3 mil cidades em quatro anos, chegando a aproximadamente 80% dos municípios brasileiros. Por meio de uma pesquisa exploratória, este artigo tem o objetivo de apresentar alguns conceitos de televisão pública discutidos pela sociedade civil organizada e academia para a RNTPD.