309 resultados para Comunicação Midiática

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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This paper has two basic aims. The first one is to propose a discussion about the journalistic potential of information regarding patents, trying to identify using some experiences, the characteristics of this techno-scientific product that, somehow, draws the attention of the media. The second one is to understand the relationship between media and patents from the perspective of the studies on Science, Technology and Society (STS). The following assumption is made: the media treatment of patents is still strongly marked by economic bias and follows the logic of the supply-linear model, under which, among other important ideas, basic research is followed by applied research and, then, by technological developments that allow the launch of a new product bringing benefits for society. The paper presents results from case studies of science communication involving patents of the Federal University of Silo Carlos (UFSCar), Brazil, indicating that they are an important source of news for the media, and emphasizing the importance of the media in the national and international discussions about the protection of intellectual work.

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Comunicação - FAAC

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This article aims to discuss how communication can contribute effectively with education in cyberculture, by design of educational environments that are configured according to the specific language of cyberspace. We consider digital technologies as language and therefore as forms of communication. As a theoretical basis, we use Peircean semiotics, for questions relating to language; the concept of technologies of intelligence, to the relation of the technique with digital media and the concepts of emergency and of transmiting architecture to think of cyberspace communication interfaces. We made a brief reflection on the political, administrative, social, cultural and economic problems that hinder the development of more appropriate forms of education for cyberculture. Then we point out some similarities between the fields of education and communication and made some observations about qualities of digital media that can contribute to a mbetter use of it as an educational tool. Finally, we indicate an educational and communicational gaming approach as a possible way to make communication technologies interactive audiovisual interfaces, able to educate in the age of cyberculture.

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Pós-graduação em Comunicação - FAAC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper focuses on the importance of internal communication within the journalism departments of regional Brazilian open television networks. This research shows that these professionals recognized that communication can improve relationship among staff and journalistic performance. However, just one of the companies researched invests in internal communication management. The present study also reveals many challenges which influence internal communication, relationship, and the journalistic work in these companies, such as: lean teams, interferences from other areas in the journalistic writing, lack of formal network of communication, competition among members of the team, the journalist's professional profile, need for shared leadership and internal communication policies and information management.

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This paper aims to discuss the concepts of culture endorsed by Communication and the aftermaths of each option for the development of the researchs. It focus on American research, the Frankfurt School, Cultural Studies and the French contemporany thought.

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In late 1950, the young Glauber Rocha, still without having directed any of his films, becomes the main cultural critic of the Jornal da Bahia in Salvador, Bahia. His film critic activity falls within the symbolic local disputes and his texts published become an active voice in the cultural field of Bahia. With a considerable apparatus of the press in his favor, the performance of the young critic Glauber Rocha allows to discuss: the role of public intellectual and media production and dissemination of ideas by the newspapers at the turn of the 1950s to the 1960s, a time of intense political, social and cultural changes in Brazil.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Comunicação - FAAC