45 resultados para Competitive Intelligence
em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"
Resumo:
Pós-graduação em Ciência da Informação - FFC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Ciência da Informação - FFC
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Pós-graduação em Ciência da Informação - FFC
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Pós-graduação em Ciência da Informação - FFC
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Pós-graduação em Ciência da Informação - FFC
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Pós-graduação em Ciência da Informação - FFC
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Pós-graduação em Ciência da Informação - FFC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Ciência da Informação - FFC
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This article presents and discusses the concepts found in the literature about informational culture, informational behavior, information management, knowledge management and competitive intelligence. It focuses the correlation among those elements and shows, from theliterature analysis, the importance of the informational culture for the development of competitive intelligence in organizations.
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Information flows are responsible for the dynamics and the interaction between the various sectors of the organization and among individuals who work in it. By mapping performed in internal and external environments of the organization, it is possible to highlight the informational needs of organizational individual, since they depend on data, information and knowledge to perform their actions in the corporate environment. To meet the information needs of organizational individual need to manage the existing information flows, how it can settle and move effectively in the organizational environment. It is argued that the environments and existing information flows in an organization, subsidize the process of organizational competitive intelligence, since they are inputs for decision making and enable the planning and execution of actions in the short, medium and long term.
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The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas
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We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.
Resumo:
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)