Pesquisa aplicada em comunicação: uma tendência necessária

The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

Conselho de comunicação social: uma válvula para o diálogo ou para o silêncio?

Le présent travail propose une analyse du Conseil de Communication Sociale, de son importance et de sa trajectoire. Il tente d'expliquer la raison par laquelle ce Conseil, réglementé en 1991, n'a été effectivement mis en place que 14 ans plus tard. Suite à une brève période de fonctionnement, il n'y a pas eu de renouvellement de sa gestion et, depuis décembre 2002, il demeure oisif. Cependant, le besoin de fonctionnement du Conseil est signalé par plusieurs secteurs, même si accompagné de demandes de changements para rapport à son caractère et à sa représentation.

Chemical communication, aggression, and conspecific recognition in the fish Nile tilapia

The chemical modulation of agonistic behavior and conspecific recognition were tested in juveniles of the fish Nile tilapia, Oreochromis niloticus (L.). After a 7-day isolation period, the fish were grouped (four individuals per aquarium) for 7 days. Then fish of alpha and beta ranks (previously matched for similar size) were paired in a neutral territory for analysis of their agonistic interaction. Pairs composed of alpha and beta fish were established with either fish from the same group (familiar) or from two different groups (unfamiliar). The pairs were tested in contiguous compartments, either with water exchange between the compartments or in the absence of water exchange. In each condition the fish were separated by a transparent glass partition. Twelve pairs were tested in each experimental condition. Fish behavior was videotaped and the following variables were analyzed: (a) frequency of and time spent in agonistic patterns, (b) latency to start fighting, and (c) duration of swimming. Water exchange between compartments decreased agonistic interactions. This effect, however, was more pronounced in pairs of fish coming from the same group (in this case, subordinate fish spent less time in confrontations than dominant ones). We conclude that chemical communication decreases aggression in this species by (1) inducing an alarm reaction and (2) increasing conspecific recognition (thus stabilizing the dominance hierarchy). (C) 1997 Elsevier B.V.

An objective reconstruction of the chain of contagion

North's clustering method, which is based on a much used ecological model, the nearest neighbor distance, was applied to the objective reconstruction of the chain of household-to-household transmission of variola minor (the mild form of smallpox). The discrete within-household outbreaks were considered as points which were ordered in a time sequence using a 10-40 day interval between introduction of the disease into a source household and a receptor household. The closer points in the plane were assumed to have a larger probability of being links of a chain of household-to-household spread of the disease. The five defining distances (Manhattan or city-block distance between presumptive source and receptor dwellings) were 100, 200, 300, 400 and 500 m. The subchain sets obtained with the five defining distances were compared with the subchains empirically reconstructed during the field study of the epidemic through direct investigation of personal contacts of the introductory cases with either introductory or subsequent cases from previously affected households. The criteria of fit of theoretical to empirical clusters were: (a) the number of clustered dwellings and subchains, (b) number of dwellings in a subchain and (c) position of dwellings in a subchain. The defining distance closet to the empirical findings was 200 m, which fully agrees with the travelling habits of the study population. Less close but acceptable approximations were obtained with 100, 300, 400 and 500 m. The latter two distances gave identical results, as if a clustering ceiling had been reached. It seems that North's clustering model may be used for an objective reconstruction of the chain of contagious whose links are discrete within-household outbreaks. © 1984.

Lima, uma cidade entre a aristocracia e a plebe (1950-1980)

The city of Lima has undergone serious changes over the past sixty years. Until the middle of the last century, Lima retained an urban structure similar to that built in the 18th century, during the final decades of its colonial period. This reality began to change with the abrupt onset of migration from the mountain ranges to the coast in 1946. However, rather than changes in its urban plan, Lima underwent a ethnic and social reconfiguration that would bring new color and new cultural and behavioral norms to the Peruvian capital. The arrival of migrants to the city caused a conservative reaction in the local elites, but it also sparked a need for the intelligentsia to develop new ways of thinking about the place of migrants in the space of the city, and on the other hand, to create new representations of the city itself. From being a city isolated from the rest of the country, Lima came to live with a range of cultural and ethnic references. It did so, however, without creating greater opportunities for the integration of the masses within the urban and social logic of the city, thus making clear the separation between the aristocracy and the general populace.

Produção familiar e as estratégias de reprodução social no espaço rural do município de Indiana (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os sentidos outorgados por docentes de cursos de licenciatura sobre a educação ambiental como possibilidade para se pensar a formação de professores

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O Conselho Municipal de Assistência Social de São José do Rio Preto-SP: sua inserção na política de assistência social no município

Pós-graduação em Serviço Social - FCHS

TV Legislativa: TV Câmara de Ribeirão Preto e accountability

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem política e comunicação

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

A luta em defesa da Sociologia no Ensino Médio: 1996-2007 : um estudo sobre a invenção das tradições

Pós-graduação em Educação Escolar - FCLAR

Desenvolvimento territorial, políticas públicas e inovação social no Alto Jequitinhonha - MG

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

O storify e o jornalismo cidadão na internet

This study aims to understand the democratic and social potential of online citizen journalism, and how Storify can be use as a tool to achieve this goal. The focus is to analyse the use of this tool by media companies to verify if there are plurality of themes, or if there are gatekeeping of the information - such as occur in traditional media. The research will use the content analyse methodology to observe how three media companies use the website Storify: O Estado de São Paulo, Zero Hora and Veja. The results are based on the most frequent themes, which were divided into seven categories: police; politics; city; sport; technology; science and media. With this analyse we were able to concluded that, according to the theme, O Estado de Sao Paulo had, between the media companies analysed, the most plural approach, after it is Zero Hora, and lastly Veja.

Desenvolvimento da linguagem infantil à luz da Teoria Histórico-Cultural: contribuições de práticas literárias na primeira infância

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)