9 resultados para Communication Strategy
em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"
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Pós-graduação em Comunicação - FAAC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Enfermagem (mestrado profissional) - FMB
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This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil
Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional
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This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em Comunicação - FAAC
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Engenharia Elétrica - FEIS