A industrialização das editoras e dos livros didáticos nos Estados Unidos (do século XIX ao começo do século XX)

Cet article examine la création de l'industrie du livre didactique aux États-Unis à partir des années 30 du XIXe siècle. Dès les années 20 de ce siècle, des maisons d'éditions sises dans les villes de New York et Boston étaient déjà capables de publier différents types de livres didactiques et de petits livres pour enfants et de les vendre aux quatre coins du pays, où elles avaient détaché des fonctionnaires pour ce faire. À la fin de cette décennie, le processus de production s'est sophistiqué avec l'organisation et l'entraînement d'équipes spécialisées dans l'écriture de schoolbooks. Dans le sillage de ces premières maisons d'éditions, d'autres se sont affirmées et sont devenues des puissances nationales et internationales jouant un rôle décisif aussi bien dans l'américanisation des énormes vagues d'immigrants qui sont arrivées dans ce pays, dès la moitié du XIXe siècle, que dans celle des peuples soumis à la domination militaire ou économique des EUA.

Concepções de professores de escolas públicas de São José do Rio Preto/SP sobre ensino de ciências naturais e educação ambiental

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O fio de Ariadne: a religiosidade nas festas comemorativas escolares

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultura, linguagem e ensino da língua estrangeira: um estudo acerca desta inter-relação

Pós-graduação em Estudos Linguísticos - IBILCE

Os ritos das danças Xondaro e do Terreiro da Aldeia Guarani M'bya - Aguapeú e das danças circulares

Pós-graduação em Ciências da Motricidade - IBRC

História e memória do negro em São Paulo: efemérides, símbolos e identidade (1945-1978)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Caracterização do jardim japonês de Ribeirão Preto - SP e germinação de sementes de pinheiros característicos do estilo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O centenário da ferrovia brasileira (1954): ensaio sobre a elabo-ração da memória ferroviária no Brasil

In 1954, it was celebrated the centenary of railways in Brazil. The date refers to the first section of 14.5 km of railway in Brazil (30/04/1854), in Rio de Janeiro, between Mauá and Fragoso, of the Petropolis Railway Company (Estrada de Ferro Petrópolis). Some of the texts and commemorative events indicated the symbolic values that the railroad took in the Brazilian history. Firstly, on 30.04.1954, the railway section Mauá-Fragoso and steam locomotive “Baroness” (the first used on the track) were declared national monuments(Decree No. 35,447-A, April 30, 1954). Secondly, some entities (Clube de Engenharia, Conselho Nacional de Geografia, Ministério da Viação e Obras Públicas) highlighted the importance of celebrating the Brazilian railway history and its historical significance, economic and geographical. For this, some events was occurred (the commemoration of one hundred years in Rio de Janeiro and Recife on 30.04.1954). Among the texts wrought produced, we highlight the text I Centenary of Brazilian Railroad (1954), released by the Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística), and the National Council of Geography (Conselho Nacional de Geografia). The emphasis given to the railway refersto the geographical perspective (territorial expansion), but also makes mention of the Barãode Mauá, the founder of Petropolis Railway Company. We aim to understand the celebration from evocations about the Brazilian railroad history and some ideas that is assigned to the railway (and the Barãode Mauá), and railway heritage (the track and the locomotive “Baroneza”). On basis of this review will seek to understand how it was reconceived the railroad memory in view of these values and material elements.

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages