127 resultados para Comércio eletrónico

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Direito - FCHS

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Pós-graduação em Ciência da Computação - IBILCE

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This study addresses the topic of e-commerce as a competitive strategy for companies seeking innovation and to reach new markets. In last few years, the e-commerce has intensified in Brazil, as a result, many companies have adapted to that new market demand and have invested in new strategies. An example, is the use of social medias to promote the products, specifically the fashion retail industry, which promotes its products through partnerships with fashion blogs. To prove this new market trend, based on researches and indicators, this study will present growth data of e-commerce in Brazil, the fashion industry characteristics and the influence of blogs to increase sales, to further, understand its relation to the growth in e-commerce of fashion and future expectations

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The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Direito - FCHS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)