5 resultados para Ciudades turísticas

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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The region encompassed by the cities of Bocaina’s Historic Valley has your formation closely linked to the coffee´s culture, that were installed during the nineteenth century bringing, at first, a great economic and population growth. However, with the time, the incorrect wear land of the area combined with the antislavery movement and the discovery of more fertile soils in western of São Paulo, among other factors, brought serious setbacks for coffee production in the region which ultimately migrate to other areas, causing an economic crisis in the region that endures to this day. Thus, this paper aims to conduct a study that part of an update of the concept of physiology landscape to identify the physical, ecological and social facts that make up the area of this region, to understand the real causes and consequences of the crisis and what potential persist to circumvent it

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This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.