6 resultados para Carla Galvão

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Ciência Animal - FMVA

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This work contains a preliminary marketing plan for host services on Frei Galvão’s Church in Guaratinguetá, SP, Brazil. It started from the analysis of the current situation and of a study on visitors’ profiles. The development of the marketing plan proposal used the methodology of the 7 P’s of service marketing. The studies brought some relevant results, as they have indicated a lack of restaurants, adequate signalization, restrooms and a good parking lot. The studies have also shown that the host services managers lack data about number of visitors and about the distribution of pills. These results allowed the author to elaborate some strategies and formulate the proposal here presented

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Pós-graduação em Medicina Veterinária - FCAV