As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

Marxismo, a alienação e o tempo histórico da barbárie social do capital

O objetivo do ensaio é expor a alienação/estranhamento como o problema crucial do nosso tempo histórico, buscando salientar os significados do conceito de autotranscendência positiva da alienação, considerada por István Meszáros, como sendo o eixo da reflexão marxiana nos Manuscritos econômico-filosóficos. Para tanto, discorre sobre o novo registro histórico da Aufhebung nas condições da crise estrutural do capital e a vigência do capitalismo global como capitalismo manipulatório. Aborda a centralidade ontológica da problemática da vida cotidiana e o estranhamento na perspectiva da crítica radical do trabalho. Finalmente, coloca elementos para refletir, na perspectiva do marxismo radical, sobre a transição como sendo o problema de produção dos sujeitos humanos, capazes da autotranscendência positiva da alienação.

A Federação das Indústrias do Estado de São Paulo e as inflexões do capital na década de 1990

Pós-graduação em Ciências Sociais - FFC

Capital cultural e habitus em professores de educação profissional de nível técnico influenciando o ato educativo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Escola cidadã: questão acerca da educação escolar em tempos de crise estrutural do capital

Pós-graduação em Educação Escolar - FCLAR

Patrimônio histórico-cultural: transformações e usos no Centro histórico de Itu-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A genealogia do patrimônio em São Luís: da Athenas a capital da diversidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Lisboa em cena: a personagem capital das páginas queirozianas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Educação Profissional e Ideologia das Competências: Elementos para uma Crítica da Nova Pedagogia Empresarial sob a Mundialização do Capital

This article aims to address the relationship between work and professional education, specifically the ideology skills and the new pedagogy business under the globalization of capital. Is analyzed at first, the world-historical context, the restructuring of the productive and political capital from the 1970s, and the demand for a new organization of work based on model Toyota. Second, discuss such changes are productive within the Brazilian state and its influence on educational policies geared to work, permeated by the ideology skills as an instrument that seeks to obscure the relationshipcapital. It discusses the emergence of new education business connected to the ideals of human capital. It is the influence of international organizations in Brazil of the United Nations (UN) and the United Nations Organization for Education, Science and Culture (UNESCO), aimed at articulating the education according to the ideological aspect global, verified legislative apparatus in education. Ends up not only to reflect the content of the skills ideology, but it is suggested the redemption value of the denied promise of emancipation human-general.

A pedagogia histórico-crítica e o marxismo: equívocos de (mais) uma crítica à obra de Dermeval Saviani

This paper analyses a PhD dissertation which was written by Ademir Lazarini with the purpose to present a radical criticism to the Dermeval Saviani´s interpretation of the relation between the capital and the school education. The dissertation argues that the Historical-Critical Pedagogy based on Saviani’s works is very distant from the Marxian theory of capitalist society. The paper detects fundamental mistakes inside the criticism formulated by the author of the dissertation and the examination of those mistakes revealed a lack of comprehension of the materialistic historical dialectical method.

O capital financeiro acionário e suas implicações no território produtivo do etanol paulista

Pós-graduação em Geografia - IGCE

Simulação da suspensão tipo duplo A de um veículo off-road através do histórico de excitação do solo

The search for mechanical components validation methods, employed in product development sector, becomes more avid for less expensive solutions. As a result, programs that can simulate forces acting on a given part through finite element method are gaining more space in the market, once this process consumes less capital when compared to currently-employed empirical validation. This article shows the simulation of an off-road prototype suspension through such technique, using ground excitation history coming from field measurements and also by making use of a specific tool for obtaining dynamic loads from the model in question. The results shown at the end is key for future enhancements aiming mass reduction, for example, that may be executed on the prototype suspension system discussed here