A Hermenêutica no Campo Organizacional: Duas possibilidades interpretativistas de pesquisa

The present text has the objective of presenting theoretical considerations regarding two types of strategy of research: phenomenology and ethnography. Based on a hermeneutic approach, the two conceptual propositions are presented, the first being dealt with in the sociological context, and the second presented as an anthropological basis. Their similar uses in an organizational context - as well as their differences - are highligthed according to the theoretical contributions of authors belonging to the qualitative universe of organizational research. The text reveals, by the presentations of reported theoretical assumptions, the relevance of the interpretative perspective for the conduction of research that has the organization as object of study, in the pursuit of the identification of ways of constructing the social reality that is the result of the analysis of meanings and experiences lived by the participants, highlighting the importance of the bond between researcher and the research object The theoretical discussion regarding the two perspectives allows to observe the competence of the phenomenological and ethnographic research practice within the field of organizational studies, showing their methodological possibilities to identify dynamics that relate to the experience of life, favoring the analysis of the human being as a phenomenon of interpretation. © FECAP.

Comunicação organizacional em tempo de redes sociais: Natura no facebook

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A gestão participativa e a humanização do ambiente organizacional

Pós-graduação em Psicologia - FCLAS

Inteligência competitiva organizacional: um modelo apoiado nos comportamentos de busca, compartilhamento e uso de informação e de TIC

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Organizações estratégicas: campo de (re)produção da ideologia narcisista e do espetáculo

This paper aims to present a reflection on the contemporary way of life substantiated by its pillars -consumption, individualism, competitiveness, fluid relationship - aiming to assimilate it to an administrative management model that is widely distributed in monopolistic-financial capitalism - strategic management model - guided by the question: Why does this management model find such a fertile field for development in the contemporary scenario? Thus, the study was theoretically and methodologically based on the approach of psychosociology and was developed from a theoretical review. We have conducted a contextualization and definition of contemporaneity in which a market society that celebrates the spectacle lies, analyzing, from this point, the strategic organizational management model that has been working as a drug in the subjective constitution of the individuals producing the striking resonances in the psychosocial field. The assimilation performed in this paper allowed us to clarify some possible causes of social pathologies arising from the increasingly cruel world we face in professional life.

Teoria dos Jogos aplicada à inteligência competitiva organizacional no âmbito da Ciência da Informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)