Formação para o ensino agrícola nos Centros de Treinamento de Professores e de Auxiliares Rurais (1952-1963)

This paper analyzes agricultural education as proposed and developed by the National Campaign for Rural Education (1952-1963) in Training Centers for Rural Teachers and Assistants. It analyzes the curricula of such courses published by the campaign in special issue, number 10 in 1961/1962. Agricultural education was a part of rural education and aimed to train rural teachers and expand the knowledge of rural men to make them remain in their environment. This training aimed to address the shortage of rural teachers, of agricultural knowledge, rural hygiene, strongly guided by the education of manners, of how to behave at the table and by the appreciation of rational leisure, together with campaigns for civil and marriage registration, a campaign for trees, encouragement to elect representatives to boards as a means of educating for citizenship. Such lack of rural teachers and the complaints about low wages disclose the practices of our current rulers who devalue the teaching profession.

Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.