7 resultados para CRISIS management

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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During the management of the crisis after the earthquake occurred in Haiti in 12 January 2010, Brazil played an important role on the efforts of humanitarian assistance. Based on bibliography and documents the paper presents the role played by Brazil with the focus on the humanitarian assistance as part of country’ foreign policy as an emerging power to increase the presence into the international system. To achieve this goal the article presents some considerations about emerging powers, foreign policy and theoretical concepts about humanitarian assistance and international relations, the extension of the earthquake in Haiti and the actions performed by Brazil during the response phase of the crisis management.

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Cet article est fondé sur le concept de société civile développé par le marxiste Antonio Gramsci et propose un dialogue critique avec les autres idées de la société civile qui, de nos jours, cherchent à s'affirmer dans le panorama politique et culturel. Nous nous fondons sur le fait d'être passé, au cours des dernières décennies, d'une idée de société civile prioritairement politique-publique, scène de luttes démocratiques et de nouvelles hégémonies, vers une image qui transforme la société civile soit en ressource de gestion ­ un arrangement de la société destiné à rendre possible différents genres spécifiques de politiques publiques ­ soit en un facteur de reconstruction étique et dialogique de la vie sociale. L'incorporation de l'idée de participation au langage de planification a déplacé la société civile de son champs principal (celui de l'organisation de nouvelles hégémonies) vers un espace de coopération et de gestion de la crise. Par ailleurs, l'expansion de l'activisme social, dans un cadre de crise politique de l'État et de la démocratie représentative a poussé vers la recherche d'une autre «place» à partir de laquelle il serait possible d'établir et de répandre de nouvelles postulations éthiques et de nouvelles procédures collectives. D'une phase où le marxisme était prépondérant et laissait sa marque, nous sommes entrés dans une phase dans laquelle la perspective libérale, affirmée de façon orthodoxe ou nuancée, prévaut et opère comme principale référence.

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For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

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The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com site. It also aims to analyze the electronic scene, highlighting their implications for consumer relations in e-commerce. In addition, as a consequence of conflicts, settles a loss situation, financial and reputation. A crisis begins with planning and communication failures, it is clear that public relations is essential in business today, as interest in integrating their knowledge and opinions, and maintaining a global view of the environment in which it operates. The case study analysis provided confirmation that the public relations face a growing market, which requires qualified and updated to do crisis management, especially in the online environment

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Purpose - This paper seeks to address the issue of persistent and widespread drought conditions during 2000 and 2001, which were the apparent cause of the decline of water levels in the reservoirs of Brazilian hydroelectric power plants. Design/methodology/approach - This issue is addressed here through a case study of the hydroclimatology of the Paraíba river basin, in Southeast Brazil, home to four large multi-purpose operational reservoirs. Findings - The data analysis shows that neither changes in the frequency nor magnitude of extreme hydrological events (droughts and floods) nor in annual rainfall amounts can be detected from the existing climate record. The explanation is consistent with the fact that the terrestrial water and energy cycles are tightly, and non-linearly, coupled through evapotranspiration. Research limitations/implications - Therefore small change in the seasonality of rainfall can have a significant impact on the basin's overall hydrologic regime, and thus on the availability of water resources. Originality/value - Often, adaptation and resilience to climate variability are discussed in the context of catastrophic events such as floods and droughts. This study suggests that a different type of impacts, those associated with subtle, yet persistent changes of seasonality in the terrestrial water cycle, cannot be ignored in studies of long-term sustainability of water resources. © Emerald Group Publishing Limited.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)