Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Desejos, brasilidades e segredos: o negócio do sexo na relação entre clientela espanhola e travestis brasileiras

The gender ethinicization and the nationality sexualization are aspects that have been discussed in the relationship between Spanish clients and Brazilian transvestites in the brisk sex business in Spain. Sometimes, in these sexual relationships, which are also business relationships, erotic aspects are associated with exoticism that is not related only to nationality or race, but also to new sexual experiences that are more exciting than those considered conventional practices. Hence, the connection between Brazil and the transgender body, made by some Spanish clients, makes sense only when considering the dense sexual grammar involved in those relationships. These signs were structured based on continual colonial attributions, which have been given fresh meaning by the new migration flow resulting from the broad spread of images and insertion of Brazil into the sexual tourism route. Aiming at fully discussing this proposal, this research is based on the queer theory and on other studies in the literature that focus on the poststructuralist and post-colonial sex market. These tools were used to analyze the data gathered in an ethnographic study carried out in São Paulo, Madrid, and Barcelona, as well as data collected from Spanish websites about sexual interest in transvestites

Gestão de portfólio de produtos em pequenas empresas de base tecnológica

The product portfólio management is considered relevant activity to the proper performance of the product development process. This paper aims to present the main methods of management that technology-based small businesses adopt for decision-making in product portfolio. This survey, which collected data on 31 companies was conducted. It was observed that although firms adopt market research and mapping methods and financial methods and for this decision-making, most of them based on the informal deliberations of senior management. Unable to understand the business relationships between the presence of ISO 9001 certification with greater formalization for decision making in product portfolio.

Tree species composition and environmental relationships in a Neotropical swamp forest in Southeastern Brazil

We examined the relationships between topography, soil properties and tree species composition in a Neotropical swamp forest in southeastern Brazil. Plots were sampled in the forest, encompassing three different soil ground water regimes along the topographical declivity. All non-climbing plant individuals with trunk height >1.3 m were sampled. A canonical correspondence analysis-CCA-of the species-environmental relationships grouped tree species according to drainage and chemical soil conditions. A total of 86 species were found, being 77 species in the inferior, 40 species in the intermediate and 35 species in the superior topographic section. Some species were among the 10 most abundant ones, both in the overall sampled area and in each topographical section, with alternation events occurring only with their abundance position. However, substantial differences in floristic composition between sections were detected in a fine spatial scale, due to higher number of species, diversity index (H′) and species unique (exclusives) in the inferior topographic section. These higher values can be attributed to its higher spatial heterogeneity that included better drained and seasonally waterlogged soils, higher soil fertility and lower acidity. The increase of the soil water saturation and the uniform conditions derived from the superficial water layer has led to a lower number of species and an increase on the palm trees abundance in the intermediate and superior sections. Our results showed that at a small spatial scale niche differentiation must be an important factor related to the increase of the local diversity. The wide distribution of the most abundant species in the studied area and the increase of local diversity corroborate the pattern of distribution of species in larger scales of swamp forests, in which the most abundant species repeat themselves in high densities in different remnants. However, the floristic composition of each remnant is strongly variable, contributing to the increase of regional diversity. © 2008 Springer Science+Business Media B.V.