The journey to sustainable universities: insights from a Brazilian experience

Universities play a key role in humanity’s search for sustainable development. This paper presents the results of preliminary studies on projects regarding campus sustainability, conducted at Universidade Estadual Paulista ‘Julio de Mesquita Filho’ – UNESP’s Bauru Campus, State of São Paulo. It recommends the constitution of a sustainability committee, with a public participation and social responsibility (PPSR) framework, and the implementation of a campus sustainability program. The study also describes how social responsibility and sustainability can bring UNESP/Bauru economic advantages.

A política empresarial: a responsabilidade social como mecanismo de segurança

Neste ensaio, tomamos como problema as ações da política empresarial no Brasil, em específico a política de responsabilidade social das empresas, por entender que existe nessa iniciativa um status de inovação tecnológica que precisa ser interrogado, pois se inscreve no interior de uma racionalidade que objetiva o governo das populações e tem como instrumento técnico, para realizar esse fim, uma sociedade controlada por mecanismos de segurança. Para tanto, partimos da análise de três procedimentos efetivados por alguns projetos sociais desenvolvidos por empresas brasileiras - a pesquisa científica, o protagonismo juvenil e a metodologia participativa. A referência de análise são textos de diversas naturezas, veiculados por esses projetos e disponíveis ao acesso público.

Responsabilidade social empresarial na indústria de calçados paulista: Uma análise dos pólos de franca e Birigui

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A insustentável teoria da sustentabilidade: Ideologia e reificação no discurso empresarial da responsabilidade social no Brasil

Pós-graduação em Ciências Sociais - FFC

A Responsabilidade social das empresas e os projetos sociais: filantropia ou emancipação social?

Pós-graduação em Serviço Social - FCHS

O Serviço Social e a avaliação de impacto na gestão de programas e projetos empresariais

Pós-graduação em Serviço Social - FCHS

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Sustainability and CDM projects in the Brazilian sugar cane sector: a discussion on the economic-financial aspects

The study discusses how the revenue from the sale of Certified Emission Reductions (CERs) can contribute to the attractiveness of investment in projects of bagasse-based cogeneration. It was observed that revenue from CERs is probably not enough to make these investments acceptable in the economic and financial aspect. However, this study speculates that Clean Development Mechanism projects will be strategic to build a positive image concerning the social responsibility and sustainability of the business in the Brazilian sugar cane sector.

O Agronegócio e o problema do trabalho infantil

This article attempts to identify and analyze the motives that led several sectors of agro-business to engage in the struggle for the eradication of child labor in Brazil, as launched by international organizations for the defense of children's and adolescents' rights. It is our hypothesis that economic globalization and the internationalization of children's rights have given visibility to the problem of child labor, thus demanding the mobilization of entrepreneurial sectors linked to agro-business productive chains in Brazil. The article is divided into four inter-related sections. In the first one, we attempt to provide evidence for the interference of social and labor problems within the ambit of the economic activities of the agro-business sector, within the current context of globalization. This is followed by a study of major UN, UNICEF and ILO investments to internalize children's rights and policies to combat child labor, giving salience to their repercussions in Brazil. In the third section, we analyze strategies adopted by firms linked to agro-business with the purpose of avoiding the use of child labor within their productive chains. Finally, we seek to understand the motivations that have led agro-businessmen to take part in the struggle against child labor. We conclude that firms linked to agro-business took up the project of combating child labor in virtue of the internationalization of children and adolescents' rights, the inclusion of social issues in international markets, the intensification of the fiscalization of public power, the growth of action around entrepreneurial social responsibility and increased consumer consciousness.

Towards a strategic CSR: A Brazilian case study

Purpose - Organisations may be considered, at the same time, either part of the problem or part of the solution for the social-environmental crisis that is occurring. To be part of the solution, they must head for a strategic management of corporate social responsibility (CSR). The objective of the present study is to identify and analyse the interfaces between theoretical models of strategic implementation of CSR and the variables and major players involved in this process. Design/methodology/approach - This is a qualitative research using a case study strategy. The company chosen for this case study has been highlighted as one of the best national companies to work for, with significant social responsibility indices. Findings - The case study found some results, such as the importance of aligning with human resource management for strategic implementation of CSR and the integrative characteristic between different workers, that are essential for this process. Originality/value - Only a few international articles discuss CSR in Brazil. The results could be useful for classes focusing on Doing business in Brazil. © Emerald Group Publishing Limited.

Análise das práticas de gestão ambiental e de responsabilidade social aplicada à indústria do couro em Franca-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A tecnologia e a informação na construção de valores de responsabilidade social

Pós-graduação em Ciência da Informação - FFC

Terceiro setor: interesses públicos ou privados? Um estudo de caso comparativo entre duas instituições com atuação na área social

Pós-graduação em Psicologia - FCLAS

Responsabilidade social na moradia popular: estudo do Programa de Arrendamento Residencial em Ribeirão Preto, SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Gestão das Fundações e responsabilidade social

Pós-graduação em Serviço Social - FCHS