Práticas discursivas, redes de memória e identidades do feminino: entre princesas, bruxas e lobos no universo publicitário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

As fontes do método analítico de leitura de João Köpke (1896-1917)

After two decades advertising and defending the synthetic method, João Köpke became active disseminator of analytical method for teaching reading. In five te xts published between 1896 and 1917, produced in different circumstance s for different publics readers, Köpke seeks the support of American and European authors, for their principles as well as for the education experience, to his analytical method. as by theirs principles as by theirs educational experiences. Among those authors: J. Jacotot, A. Bain, A. Meiklejohn, J. Froebel, C. Parker, G. Stanley Hall and J. Chubb. In this article, attention is given to repeated American references with special emphasis on the psychology of Stanley Hall and the method of teaching reading of Meiklejohn, highlighted and placed on convergence by Köpke in his final writings.

Reflexões sobre o estabelecimento de vínculos afetivos interpessoais na atualidade

In studies about the subjectivation process in contemporaneity and the social context in which one is inserted nowadays, the contemporary world is often characterized by the ascension of the narcissism – or individualism – and consumerism as a baseline to all other recent changes. The excessive valorization of aesthetics; the influence of media and marketing and the culture of image; the loss of the “inner side” and inter-human interchanges; against the exacerbation of the superficial and external, appear as essential transformations to the new configuration of the so called “post-modern” subjectivation process, privileged and reinforced by capitalist society. Next to them, exists an individual discontent – a malaise in the individual’s life – usually associated to an interior emptiness and general dissatisfaction in face of idealizations and self-esteem fluctuations. This work tries to understand how individuals establish affective bonds and social relationships in this contemporary context, connecting the contemporary context and relevant concepts to this study, including the idea of romantic love, narcissism and the “state of helplessness” in psychoanalysis, subject’s development and a parallel discussion with social-historical texts. The study, of a theoretical character, is located in the intersection between "individual" and "society" – a subjectivity, therefore, formed internally, within the individual, and submitted directly to social influence – and analyzes the determinants and influences that they exert upon one and another, based on critical-reflective readings and textual analysis of works in the fields of sociology, psychosociology and psychoanalysis.