A folia de momo na cidade de São Paulo na percepção da imprensa e dos artistas do traço: 1960/1964

The discussion of this paper focuses on the search for demarcation of the Momo merriments in the city of São Paulo between 1960 and 1964, aiming to apprehend their specific traits at that juncture. It is known that the Brazilian Carnival, and in its sphere the São Paulo City one, has been steadily becoming enshrined in profile by popular segments. However, in that decade onset such festivities were going through certain peculiarities because it was a period characterized by many changes. The city of São Paulo, particularly, was experiencing an accelerated process of urbanization and consequent massification, as well as a moment of significant expansion of the cultural industry and mass communication means. Were the Momo revels immune to this process? What was the profile of these amusements in the city?