Região de Araraquara: elementos para pensar um indicador sobre vocação produtiva grícola

This paper seeks to explore some key elements that are relevant to improve overall productivity including, particularly, the small agricultural enterprises in the so-called "region of Araraquara". Location and infrastructure, among other factors, are of paramount importance; however I endeavor to highlight those, which I consider are the most significant and refer to aspects of cognitive and immaterial labor in the sense that its products are intangible, such as knowledge, communication, interaction, focusing on institutional collaborative activities and productive resistance.