Memória organizacional e a constituição de bases de conhecimento

Pós-graduação em Ciência da Informação - FFC

A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Jogos recreacionais em treinamentos empresariais

Due to the growing practice of recreational activities among enterprises, it became evident an increase in the possibilities of interdisciplinary action of Physical Education teachers as well as in the areas alike. However, just a few academic papers try to understand the relation involving recreational activities in the context of business companies, what motivated the attention of this study, which aims to investigate whether the games played in business trainings may somehow contribute for a better comprehension and development of actions between employees and employers and also, to analyze the acceptability of this resource in lectures or formal events, which are usual in trainings. This study – which has a qualitative approach – was developed and based on the union of both bibliographic and exploratory researches. Data were collected through a questionnaire with open and direct questions that was applied to an intentional sample of twenty-five employees from a company in the countryside of São Paulo. Those data were analyzed in a descriptive way, through Thematic Content Analysis Technique and they showed that the relationship among employees has improved, whereas the relationship between employers and employees hasn’t improved that much and that the training which was given with dynamics and recreational strategies had a very positive result, because the goals were reached and the acceptability of this kind of training was unanimous among all the participants, It is extremely important that recreational activities can be developed in business trainings because with them, it is possible to reach more successfully their goals and the acceptability by the participants.

O Serviço Social e a avaliação de impacto na gestão de programas e projetos empresariais

Pós-graduação em Serviço Social - FCHS

Mapeamento de ontologias empresariais para modelos de processos de negócio em BPMN, com aplicação em processos de software

Pós-graduação em Ciência da Computação - IBILCE

As aglomerações produtivas de calçados, folheados e de jóias do CRAJUBAR (CE): formação, produção, trabalho, implicações socioespaciais

Pós-graduação em Geografia - IGCE

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

Image analysis for assessing broiler breeder behavior response to thermal environment

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma perspectiva da globalização na universidade brasileira

As políticas públicas relacionadas ao ensino superior brasileiro atual vêm estabelecendo seus parâmetros nos moldes da globalização econômica, visando sua inserção no mundo moderno, a partir de um modelo econômico neoliberal assumido como inevitável. As novas formas de organização do trabalho deles decorrentes impuseram um novo tipo de formação, onde o domínio do conhecimento e o tempo de escolarização passaram a ser estratégicos. Porém, a aplicação das recomendações dos órgãos internacionais no Brasil neoliberal privilegia a formação de nível superior fora do sistema universitário público, apontado como atrasado devido aos seus custos, preferindo-se uma outra, onde os critérios de qualidade são os empresariais. As conseqüências são evidentes, acentuando-se o atraso econômico e tecnológico, distanciando-se cada vez mais o país da modernidade.

Modelo geral das atividades da empresa

O modelo evidencia que as atividades de qualquer tipo de empresa, inclusive a de serviços, podem ser organizadas em quatro grupos (produção, atendimento, apoio e planejamento) e que essa organização é aplicável à empresa como um todo, a qualquer órgão (departamento, seção) e a qualquer célula de trabalho, inclusive a constituída por apenas um funcionário. O modelo, por mergulhar, como nenhum outro, nas profundezas da empresa, complementa outros modelos (Tavistock, Katz & Kahn, Kast & Rosenzweig). A comparação com o modelo da Cadeia de Valores de Porter e as vantagens apontadas no texto permitem concluir que o modelo é bastante adequado para a proposição de mudanças na empresa que melhorem sua posição competitiva.

Estudo da atividade antimicobacteriana de extratos vegetais do cerrado brasileiro

Pós-graduação em Biociências e Biotecnologia Aplicadas à Farmácia - FCFAR

A gestão de design como ferramenta estratégica para MPES do vestuário de moda: um estudo de caso na região de Londrina

Pós-graduação em Design - FAAC

Gênese e evolução da região metropolitana de Maringá

Pós-graduação em Geografia - FCT