Consumo de frutose e exercício físico, impacto na síndrome metabólica

In the last two decades, the metabolic syndrome is in focus of many health agencies worldwide. Understanding among the most important glucose intolerance and insulin resistance, other disorders have been framed in this category. The non-alcoholic hepatic steatosis appears to be one of the components of this syndrome. Several studies point to the increased consumption of fructose linked to the onset of sedentary steatohepatitis. From that premise, this review aimed to the search for studies that suggest the role of exercise as an important weapon in the treatment and prevention of non-alcoholic hepatic steatosis.

A expressão da cultura nobiliárquica nos livros de viagens medievais

Pós-graduação em História - FCHS

Rumos da história contada pelos quinhentistas portugueses

Pós-graduação em História - FCHS

Metadata Authority Description Schema (MADS): uma alternativa à utilização do formato MARC 21 para dados de autoridade

Introduction: Authority records interchange requires establishing and using metadata standards, such as MARC 21 Format for Authority Data, format used by several cataloging agencies, and Metadata Authority Description Schema (MADS), that has received little attention and it is a little widespread standard among agencies. Purpose: Presenting an introductory study about Metadata Authority Description Schema (MADS). Methodology: Descriptive and exploratory bibliographic research. Results: The paper address the MADS creation context, its goals and its structure and key issues related to conversion of records from MARC 21 to MADS. Conclusions: The study concludes that, despite its limitations, MADS might be used to create simple authority records in Web environment and beyond libraries context.

Os desafios da reforma da polícia no Brasil

Brazil’s transition from a political and legal system to a democracy was accompanied by numerous legal and institutional reforms. In a context of struggle towards a broad political participation in public policies and risen criticism towards state actions, the extent and effects of these reforms have not been sufficiently deep to impact the problems and redefine the agenda. The main goal of this academic research is to understand the resistance to change and new paradigms that define the broad agenda of public safety.

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

O Olhar do relações públicas na criação de uma agência experimental de comunicação

This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

A narrativa da peregrinação experiência e forma: uma leitura do Itinerarium Aetheriae

El ensayo presenta una lectura crítica de la obra medieval conocida como el Itinerario de Eteria, en la cual la autora relata los viajes de peregrinación a las Tierras Santas que realizó a finales del siglo IV y comienzos del V a. C..

Helmintoses zoonóticas transmitidas pelo consumo inadequado de peixes

Among the major food-borne parasitic zoonoses, the helminthiasis transmitted by consumption of fish have been highlighted because they involve a large number of individuals in many regions of the world in recent years. In the past, these parasitosis were restricted to underdeveloped nations or with peculiar eating habits; however the process of globalization of food production, the increased international travel and consumption of fish for their nutritional benefits caused the expansion into new areas, which had never before been recorded, making it a serious public health problem in some countries. This review discuss the main helminths transmitted by eating raw or undercooked fish, in order to alert the public, the scientific community and health authorities about their risks to human health, as well as stimulate the realization of new researches that contributes to a greater knowledge of the epidemiological situation in the country of these parasites and the development of strategies for prevention and control of them.

PEDAL: projeto de educação ambiental e lazer: um relato de experiências em cicloturismo

El presente artículo tiene como objetivo central presentar un relato de experiencia sobre cicloturismo realizado por los integrantes del Proyecto de Educación Ambiental y Recreación (PEDAL) comprendido en el periodo 2008-2015, destacando las potencialidades educativas que el uso de la bicicleta puede posibilitar. Para esto, hemos hecho la recuperación del proceso vivido y la interpretación y síntesis de las informaciones sobre los viajes. Consideramos que, a partir de las intervenciones de PEDAL en el ámbito escolar y no-escolar, han sido propuestos algunos debates con el objetivo de desarrollar procesos educativos relacionados a la concientización de niños y niñas, jóvenes y adultos en los cuales la bicicleta se presenta como una rica posibilidad para el respetuoso convivir de unos con los otros, con el ambiente, y consigo mismo, fomentando beneficios el ejercicio vinculado a la promoción de salud, y además estimulando la crítica acerca de movilidad urbana, la recreación y la educación ambiental.

Proyecto de Ambientes Innovadores de Enseñanza y la Propuesta del Laboratório de Formación Interdiciplinar de Educadores en Nanociencia y Nanotecnologia - LIFENano/IFSP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As lógicas espaciais do sistema bancário: reestruturação das cidades de Marília, Ribeirão Preto e São Carlos

Esa tesis presenta un breve histórico sobre el sistema bancario brasileño, buscando entender las lógicas espaciales en tres ciudades paulistas - Marília, Ribeirão Preto y São Carlos - asociando el abordaje, sobretodo, al contexto de las ciudades intermedias, que es el caso de las las ciudades estudiadas en esta investigación. Realizamos este análisis a través del trabajo con algunas hipótesis sobre lógicas espaciales, refuerzo de la centralidad urbana y nuevas tendencias, con el fin de comprender posibles prácticas espaciales resultantes de reestruturacción urbana y de la ciudad, tomando en consideración que la fuerte presencia de distintas agencias, junto a los espacios comerciales de las ciudades, confirma la importancia comercial que estas ciudades tienen, revelando relaciones entre su ubicación y las posibilidades de atraer usuarios. Por lo tanto, el estudio de las lógicas espaciales ejecutadas por los grandes grupos que operan el sistema bancario ha tenido papel importante en la articulación entre reestruturación urbana y de las ciudades