23 resultados para Agência Reguladora

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Saúde Coletiva - FMB

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Pós-graduação em Ciências Sociais - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Considering the investigating course of Information Science which, under different perspectives, admits theoretical constructions influenced by objective and/or subjective and/or social dimensions of information, this paper aims to identify conceptual elements about notions of user employed in modeling constructs in the area. For such, an investigation was made in a corpus comprised of 15 literature reviews on need, search, behavior and use of information published in the Annual Review of Information Science and Technology - ARIST. Corpus analysis allowed to illustrate the subject-object relation in traditional and alternative approaches, directed towards objective and subjective dimensions of information. It also allowed to propose systemic and emerging models, the latter comprising of the relative attraction of subjective and social dimensions. In the end, a table is outlined with results pointing towards the displacement and/or transcendence of the strict notion of subject, underlying as a singularity managing or using information in a system - then considering, complementarily, other possibilities for acting. In this direction, the subject is then conceived not only in terms of management or use actions, but also taking as fundament his/her agency in the process of appropriation and construction of information and knowledge, interactively and in context.

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This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

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This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results