Referenciação multimodal: a construção de objetos-de-discurso no jornal impresso Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Evaluation of the Cartographic Communication Performance of a Route Guidance and Navigation System

This study evaluates the influence of different cartographic representations of in-car navigation systems on visual demand, subjective preference, and navigational error. It takes into account the type and complexity of the representation, maneuvering complexity, road layout, and driver gender. A group of 28 drivers (14 male and 14 female) participated in this experiment which was performed in a low-cost driving simulator. The tests were performed on a limited number of instances for each type of representation, and their purpose was to carry out a preliminary assessment and provide future avenues for further studies. Data collected for the visual demand study were analyzed using non-parametric statistical analyses. Results confirmed previous research that showed that different levels of design complexity significantly influence visual demand. Non-grid-like road networks, for example, influence significantly visual demand and navigational error. An analysis of simple maneuvers on a grid-like road network showed that static and blinking arrows did not present significant differences. From the set of representations analyzed to assess visual demand, both arrows were equally efficient. From a gender perspective, women seem to took at the display more than men, but this factor was not significant. With respect to subjective preferences, drivers prefer representations with mimetic landmarks when they perform straight-ahead tasks. For maneuvering tasks, landmarks in a perspective model created higher visual demands.

A cost optimization-based design of precast concrete floors using genetic algorithms

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A mobilidade urbana em questão: um olhar sobre a cidade de Viçosa - MG

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Práticas de informação e leitura: mediação e apropriação da informação nas cartas de leitores de um jornal popular do interior de São Paulo

Pós-graduação em Ciência da Informação - FFC

A coleção de leitura escolar: série Thales de Andrade (1928-1964) : reflexões sobre leitura escolar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise da viabilidade técnica e ambiental de vias cicláveis na cidade de Presidente Epitácio-SP

Pós-graduação em Engenharia Civil - FEIS

Transição para um novo centro de distribuição logístico em uma indústria de confecção

In a highly competitive environment for manufacturers and retailers in the garment sector, flexible solutions for warehousing, distribution and exhibition of products directly influence the cost and responsiveness to market demands. This work refers to a Textile/Clothing, which undergoes a process of restructuring and growth, where we evaluated the need for professionalism in all its processes, so that the high demands were met in a sales perennial. Thus, this study aims to identify and analyze possible improvements in the process of transition from a logistics/manufacturing force in a Textile/Clothing in existence since 1998, located in São Paulo, a framework for a new logistics Center Distribution Logistics. The theoretical basis of the research literature addresses as Distribution Center and its basic functions, layout and performance indicators. As result it was mapped the current logistics processes, contributing directly to the development of the layout of the new Distribution Center. Have also been established KPI,s ( Key Performance Indicator) and Logistics Performance Indicators showing the actual process performance, helping professionals in make decisions

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Melhorias dos processos no setor de expedição em uma transportadora de cargas fracionadas

The transport market has forced organizations reduce the cost of services and processes, resulting from the highly competitive and, for such waste at all levels and processes are a focus of study for its elimination. This study refers to carrier fractional loads, located in the municipality of Itapecerica da Serra Layout and headquartered in São Paulo, which requires a rapid development throughout its structure, because its expansion was not accompanied by an evolution of effective processes. The need to increase efficiency in delivery with a reduced cost of transport forced the company to hire a logistics consulting to help identify potential bottlenecks in processes, suggest improvements with greater impact and implementation at the end of a critical analysis of results. This work focuses on the Layout of the warehouse shipping area of this organization and we used the method of action research to the consultant and involved could reach this conclusion collaboratively, as well as interviews with those involved in the process and also visual observation. Tools such as Key Performance Indicator, Mapping Workflow, Analytic Hierarchy Process, Applied Statistics and Standard Operating Procedure were used to assist in the identification, analysis and implementation of the proposed improvements

Escolarização de elites na perspectiva das famílias

We investigated strategies for children education of academic elites. Our study had as basis researches done in Brazil about the scholarization of elites’ groups during the last two decades. The theorical referential for the definition and the problematization of our object of study was based on Almeida and Nogueira’s works (2002), Bourdieu and Passeron (1975), Brandão and Lellis (2003), Busetto (2006), Lacerda and Carvalho (2007) and Nogueira (1998; 2002; 2005). We developed desk research on the pedagogical proposals of a high school in São Paulo state, its image among the society analyzed through advertising material and the application of semi-structured interviews with six families. The results shows that not only the educational but also the families goals in maintaining privileged positions in terms of children’s admission to universities and courses of high prestige, and the perpetuation of the condition in belonging to an elite group.

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

Narrativas audiovisuais nas redes sociais: o consumo como elemento de identidade na campanha da Panvel

Pós-graduação em Comunicação - FAAC

A Revista Criança fala aos professores: imagens de criança e a educação Pré-Escolar

Pós-graduação em Educação Escolar - FCLAR