5 resultados para Ô, Copacabana!

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Dirigido e escrito por Arnaldo Jabor, Tudo bem foi veiculado nas salas de projeção no ano de 1978 - período de distensão da ditadura - com o apoio governamental da Embrafilme. O filme constitui referência documental para a análise do discurso do artista engajado, após o Golpe de 64, e a política cultural implementada pelos consecutivos governos militares. Tudo bem traz, já no título, uma ironia aos tempos vividos. A história transcorre no bairro de Copacabana, no Rio de Janeiro, num apartamento em reforma de uma família de classe média.

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This article proposes an analysis of the representation of the city in João Antônio's literature, having as main reference the book I, published in 1978. The city in João Antônio's writings seems to be composed by the particular language and focus of the narrator, who wants himself identified to the lower classes, emulating the talk of the excluded people by a linguistic treatment, with its syntactic, rhythmic and vocabulary implications, building a point of view apart from the representations of the upper classes. Thus, João Antônio tries to represent the city through the focus of those social classes, which results in the preference for unknown places, marginal from official images.

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This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.