O futebol sobre a ótica do tema transversal trabalho e consumo

The cross-cutting themes, which are characteristic express concepts and values of citizenship and correspond to important and urgent issues to society, should be treated within the school context , for all disciplines . Just like football, specific content of physical education, which most often is approached only by the technical and tactical aspects. The aim of this study was to analyze football from the perspective of labor and consumption and to propose activities for teachers to this content and theme in physical education classes. We investigated, in particular, the influence brands, media and the effect of the globalization phenomenon in this sport, and later thematic activities. The methodology used was qualitative type, which is from a thick description of the details about the situation analyzed and evaluated. In the first step a literature survey was conducted to understand and analyze the topic of this work. In the second, the activities were prepared, with the teacher ways to treat football from the perspective of labor and consumption from the themes presented in the goal. The activities were directed to students in the 9th grade of elementary school. It is expected that with the study, football can be see addition to the procedural dimension in class and the teacher values the critical training, and labor relations and consumption Football and any other content of school physical education. Activities that assist teachers in their future projects, jobs and classes. It is also hoped that the sport can be studied and understood both historically and critically in Brazil, the football country

O programa de capacitação Cana Limpa: uma avaliação sob a ótica dos cortadores de cana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Adensamento e habitação: a implantação do programa Minha Casa Minha Vida na cidade de Bauru (SP) sob a ótica da sustentabilidade

Pós-graduação em Engenharia de Produção - FEB

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Educação, ética e experiência na contemporaneidade

The objetive of this paper is discuss, briefly, how are configured the dimensions of experience and ethics in society called "liquid" - from the discussions conducted by Zygmunt Bauman. It is observed that there is a difficulty of construction and maintenance of human relations which also leads to impoverishment of experience. This condition is related to the conexion of the bonds with the logic of consumption, which favors the ephemerality, disposability and transforming the other into an object of satisfaction. As a result, a new ethic becomes necessary, being guided in the rediscovery of public spaces as places of exchange (for exemple, the school institution), the experience with the other recognized as an autonomous subject and the reconfiguration of social ties from a policy of friendship.

Repensando as situações de aprendizagem em física: proposta de duas sequências didáticas com abordagem CTSA para formação ética do cidadão / Gabriel Scoparo do Espirito Santo. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)